Senior Brand Manager NIVEA Skincare

19 ore fa

Varese, Lombardy, Italia Beiersdorf Tempo pieno

Overview

As Senior Brand Manager, you will drive category growth and create impactful consumer experiences by translating insights into strategic plans while leading a team. You will partner with local and European stakeholders to align marketing efforts with business goals and oversee cross-functional collaboration. The role blends strategic thinking with hands-on execution, focusing on growth, portfolio development, and brand activation. This opportunity lets you shape consumer experiences at scale within a leading FMCG company.

Retribuzione / Benefits

  • Free parking
  • Flexible working hours
  • Hybrid working model
  • Company store discounts
  • Participation bonus
  • Faschim health insurance','Canteen

Responsabilità

  • Lead category and brand growth strategies informed by consumer and market insights
  • Own category performance via KPI tracking, forecasting, budgeting, and long-term planning
  • Develop and implement integrated marketing across all consumer touchpoints
  • Drive portfolio development and innovation with European teams
  • Build cross-functional partnerships across Marketing, Sales, Shopper Marketing, Finance, and Supply Chain
  • Manage external agencies and ensure high-quality execution
  • Coach and develop team members to foster ownership and high performance

Requisiti fondamentali

  • 6+ years in Marketing, Brand Management or Trade Marketing in FMCG/consumer goods
  • Proven people leadership experience
  • Strong business acumen and ability to translate data into strategic recommendations
  • Experience managing complex projects in fast-paced environments
  • Excellent stakeholder management and cross-functional collaboration
  • Entrepreneurial, proactive and solution-oriented mindset
  • Experience with market data sources like NielsenIQ, Circana (IRI) or similar tools; advanced Excel and PowerPoint
  • Fluent in Italian and English
  • stakeholder management
  • collaboration across functions
  • communication
  • NielsenIQ
  • Circana (IRI)
  • Excel