Marketing & product specialist

4 giorni fa

Turin, Italia FPT Industrial A tempo pieno

PRIMARY FUNCTIONSThe role of the Off Road Portfolio & Product Management Specialist inside FPT organization is to support at 360° the Head of Off Road Portfolio & Product Management (P&PM), where the main goal of the P&PM is to be the 'Voice of the Customer' throughout the organization with the objective of optimizing the company's development capabilities of Powertrain solutions and new businesses.KEY ACCOUNTABILITYWork in coordination with P&PM Manager to develop the specific segment market know-how to define product go-to-market strategy:Continuously monitor market needs and requirements (e.g organizing specific customer workshops with OEM and final customers), taking into account future technology / developments, competitor products/services and the changing requirements of regulatory norms.Defining product drivers for Powertrain applications on a world-wide basisAnalyzing market trends in your business segment and competitors' moves in terms of new product launches and technical roadmapsAssess FPT Powertrain product competitiveness and perform gap analysisScout for new market/business/customer opportunitiesEnsure adequate Price positioning through value analysisSupport the preparation of company's program approvals through competitive assessment analysisCollaborate to produce Product roadmaps and target settings for mid-long term development.Collaborate to define Product Communication guidelines and support brand and training activitiesCollaborating to FPT's exhibitions preparation and attendanceSupporting FPT's and Customers product launches, press-events and communication strategiesOrganizing training sessions for FPT's Sales teams customers/dealersSupport the development of marketing and sales tools and the release of commercial documentationSupport Regions for local activities and acquire a world-wide knowledge of Powertrain marketREQUIRED SKILLS & BACKGROUND~ Master degree (Management/Mechanical/Electronic engineering is preferable)~4-5 years of working experience, Minimum 1-2 years of experience in similar roles, in automotive/capital goods industry (experience in Powertrain / driveline is preferable)~ Market-oriented approach with good problem solving skills~ Ability to create product marketing plans~ Ability to think~5 years ahead, but with foot on the ground and with a pragmatic and customer driven approach~ Ability to explain specifically how changes in competitors, clients, regulations and market segments affect own business~ Ability to scout new business opportunities that enable business development targets to be achieved/exceeded~ Analytical approach and capability to translate market data and deviations into future trends and segmentations~ Ability to form clear and independent idea of customer needs and requirements through studying data and discussions with customers; ability to know the customer's business from own perspective.~ Ability to work and to collaborate by objectives in a cross-functional teams, with strong communication attitudes and relationship skills~ Excellent knowledge of English in speaking and writing~ MS Office and common ICT tools

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