Trade Marketing Partner

Job Description

Position: Trade Marketing Partner (Italy)

Position Reports to: Senior Trade & Marketing Manager – Southern Europe

Location: Milan, Italy

Industry: FMCG – Healthcare / Beauty

Experience : 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG.

We Offer : The salary range for the role is 40,000 to 48,000 EUR

Role Purpose

The Trade Marketing Partner is responsible of a brand portfolio for executing brand, trade marketing and category management strategies in the Italian market, with a strong focus on collaboration with the local distributors in Mass market and pharmacy channel.

This role acts as a key interface between Brand Marketing, distributors, and field sales teams, ensuring excellent execution of 4P drivers, activations and in-store visibility to drive sell-out performance.

Key Responsibilities

Distributor & Channel Partnership (Core Focus)

• Act as the primary Marketing partner for the Italian distributors, ensuring strong alignment on priorities, campaigns, and execution
• Support and guide distributor sales teams with trade marketing expertise and tools
• Co-develop and implement customer and pharmacy activation plans
• Ensure excellent execution across the pharma/pharmacy channel and key accounts
• Monitor distributor performance and propose corrective actions where needed

Trade Marketing & Activation

• Develop and deploy trade marketing plans adapted to the distributor model
• Lead in-store activations, POS materials, and visibility initiatives
• Coordinate product & brand launches and promotional cycles (canvass) with distributors and sales teams
• Deliver compelling sales support materials and presentations

Promotions & Commercial Excellence

• Design and manage consumer promotions (bundles, contests, special packs)
• Drive promotional pack creation and assortment optimization in collaboration with distributor
• Ensure strong ROI and execution quality of all trade initiatives

Market Insights & Performance

• Track sell-in / sell-out performance and market data
• Conduct store checks, distributor reviews, and competitor analysis
• Provide actionable insights to optimize trade strategy and activation plans

Cross-functional Collaboration

• Work closely with Marketing, eCommerce, Sales, Supply Chain, Business Analyst, Finance, and external agencies
• Partner with distributor on forecasting and demand planning inputs
• Coordinate with regional teams to ensure consistency with EMEA strategy

AI & Digital Enablement

• Continuously explore opportunities to improve efficiency and impact through automation and AI-supported decision-making

Operational Excellence

• Manage product coding, POS materials, promotions
• Oversee supplier coordination (agencies, POS materials, packaging)
• Ensure timely execution and delivery of all trade activities

Candidate Profile

Experience

• 5 - 7 years relevant experience in Trade Marketing / Marketing / Sales within FMCG, overall experience can be higher.
• Experience working with distributors or indirect sales models is highly preferred
• Background in healthcare, beauty, or pharmacy channel is a strong advantage

Skills & Competencies

• Strong commercial acumen and customer focus
• Proven ability to work cross-functionally and influence externally (distributors)
• Excellent execution and project management skills
• Analytical mindset with data-driven decision-making
• Agility, ownership, and hands-on approach
• Digital curiosity and interest in AI-driven tools and solutions

Education

• Bachelor's or Master's degree in Marketing, Business, or related field

Success Factors

• Strong partnership with the Italian distributors and sales teams
• Excellence in pharma