Global Employer Brand Manager of Digital Activation and Channels
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Overview
As part of ABB's Global Talent Attraction, you will shape how ABB's Employer Brand comes to life worldwide, translating the EVP into engaging digital experiences. You will oversee activation, content strategy, and performance measurement across global campaigns, collaborating with cross-functional partners. This role blends strategic thinking with hands-on execution to attract talent at scale. You will help drive a measurable employer brand program that supports ABB's global mission to run what runs the world.
Responsabilità
- Shape annual Employer Brand priorities with global stakeholders
- Oversee global digital and social activation across campaigns and talent initiatives
- Translate EVP and concepts into channel-specific activation plans; extend priorities via the career site and local activation
- Own digital performance and insights; define and track KPIs across reach, engagement, traffic, and campaign effectiveness
- Collaborate with Employer Brand, Talent Acquisition, Communications, and agencies to align activation across markets
- Manage editorial calendar and content distribution for employer brand initiatives
- Lead data-driven decisions to scale, optimize, or discontinue activities
Requisiti fondamentali
- Solid experience in Employer Branding, recruitment marketing, digital marketing, or related field
- Experience developing and activating digital/social campaigns in global or complex organizations
- Strong skills in content activation, social channels, paid media, organic amplification, and audience engagement
- Deep experience with data, analytics, and performance insights to guide decisions
- Interest in storytelling with the ability to balance strategic thinking and practical execution
- Effective collaboration and stakeholder management across functions, markets, agencies, and senior stakeholders
- Proficient English in a global business environment
- Curiosity
- Professional judgment
- Collaboration
- Content activation
- Social media management
- Paid media
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Livorno, Toscana, Italia ABB Tempo pienoOverview As part of ABB's Global Talent Attraction, you will shape how ABB's Employer Brand comes to life worldwide, translating the EVP into engaging digital experiences. You will oversee activation, content strategy, and performance measurement across global campaigns, collaborating with cross-functional partners. This role blends strategic thinking with...
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