Product marketing specialist – air conditioning

Position Overview The Product Marketing Specialist – Air Conditioning (AC) is responsible for driving product visibility, market penetration, and marketing execution across our professional B2 B channels. This role bridges technical product knowledge with strategic communication, managing channel-specific marketing campaigns, localized content creation, customer communication plans, and industry events. You will manage the marketing budget and end-to-end payment workflows to ensure commercial objectives are met efficiently.

Key Responsibilities

• Budget & Administrative Management Manage and monitor the allocated AC Product Marketing budget, ensuring all expenditure aligns with annual strategic plans. Own the full payment process: raise purchase orders (POs), review vendor invoices, track approvals, and coordinate with finance for timely settlement. Track ROI on promotional activities, events, and media spend, providing monthly updates and forecasts to BU leadership.
• Content Creation & Digital Assets Develop and maintain high-impact marketing collateral for B2 B audiences, including technical specification sheets, product brochures, sales enablement decks, and installer guides. Own the updating and localization of website product pages, landing pages, and digital tools to ensure accurate, compelling product messaging. Collaborate with global/regional product management teams to translate complex technical features into clear value propositions for professional customers.
• Customer Planning & Integrated Campaigns Formulate and execute integrated customer plans covering paid/earned media, targeted communication campaigns, and customer retention strategies. Tailor marketing strategies specifically to the professional/B2 B channel (distributors, HVAC contractors, specifiers, and installers). Plan and deploy trade promotion activities to incentivize distributor sell-in and contractor sell-through.
• Communications, PR & Social Media Oversee BU-specific social media channels and professional networks (e.g., Linked In, industry platforms) with localized, audience-relevant content schedules. Coordinate PR initiatives, press releases, and editorial opportunities in trade publications to elevate brand presence in the HVAC sector. Author and distribute regularly scheduled B2 B newsletters to keep key trade partners informed about product launches, technical updates, and promotional offers.
• Event Management & Field Support Lead the planning, execution, and post-event analysis of trade shows, distributor open days, installer training days, and customer roadshows. Represent the company on-site at industry events, networking with key stakeholders, supporting product demonstrations, and gathering market insights. Key Performance Indicators (KPIs) Timely launch and accuracy of product web pages and technical promotional assets. Successful execution of annual trade promotions and customer marketing plans. Qualifications & Skills
  
  Experience:
  3/5 years of experience in product marketing, channel marketing, or marketing communications, preferably within HVAC, building technology, electrical, or industrial B2 B sectors. Industry Knowledge: Solid understanding of professional/B2 B routes to market (contractors, distributors, installers). Digital & Tools: Familiarity with CMS platforms, email marketing software, and basic CRM systems. Financial Acumen: Practical experience managing budgets, issuing POs, and tracking vendor payments. Communication: Strong copywriting and presentation skills with an ability to translate technical features into engaging sales stories. Organization: High attention to detail with proven ability to multi-task, manage vendors, and meet project deadlines. I. Transfer of Data – Recruitment Privacy Notice As part of our recruitment process, certain personal data that you submit through Linked In or directly to our company may be transferred to and processed by our group entity located in the People's Republic of China. This transfer is carried out for the purposes of managing your application, assessing your suitability for the position, and ensuring coordinated recruitment operations within the TCL Group. The categories of data concerned may include identification data, professional information, communication records, and any documents you choose to transmit (e.g., résumé, certificates, cover letters). By applying to this role, you acknowledge that you have been informed of this transfer. To ensure an adequate level of protection, this transfer is secured through the EU Standard Contractual Clauses (SCC) and additional safeguards with respect to the protection of privacy and fundamental rights of individuals under the GDPR. If you have any questions about how your data is processed or wish to exercise your rights, please contact us at: privacy_dpo@ II. Scope of application Countries where TCL operates and where the Recruitment Privacy Notice must be displayed :