Digital Marketing Specialist – travel/tourism service sector – Italy
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Overview
In this role you will support the Marketing Manager in the Consumer Marketing area to coordinate and implement integrated digital activities across campaigns, social media, email, CRM, and digital PR for the Italian market. You will collaborate with cross-functional teams to deliver integrated programmes, optimize campaigns, and monitor performance to drive Italy visitor targets. The role combines hands-on execution with data-driven insights to continually improve impact. This is an opportunity to contribute to Tourism's global objectives while shaping local digital marketing in a fast-paced environment.
Responsabilità
- Support digital campaigns and taxonomy optimization to boost consumer engagement
- Coordinate Italian social media accounts and manage Community Management partners
- Assist with budget management and align with company policies
- Oversee email automation and ensure content integration with online/offline activities
- Monitor and report on KPIs, extracting insights to improve effectiveness
- Support roll-out of local and central digital marketing campaigns, owning social media plans
- Assist Trade Marketing in industry partnerships and data tracking
- Support Publicity with digital PR and influencer collaborations to stimulate engagement
- Contribute to events and ensure GDPR compliance
- Perform other duties as required
Requisiti fondamentali
- Previous experience in Digital Marketing with Social Media and Email marketing systems
- Proven copy-writing skills for web and email content in Italian
- Excellent MS Office skills (Word, PowerPoint, Excel) and database management
- Advanced written and spoken Italian
- Advanced written and spoken English
- Ability to work independently and in small teams with good interpersonal skills
- Strong analytical abilities
- Excellent organizational and time management skills with attention to detail
- Interpersonal and communication skills
- Analytical mindset
- Time management
- Social media management
- Email marketing systems
- Content creation and copy-writing
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