Social Media

WHO IS YELLOWSQUARE?
YellowSquare isn't just a place to sleep—it's a social hub, a cultural destination, and an experience engine for modern travelers, digital nomads, and locals alike. Operating dynamic spaces across Rome, Milan, Florence, and Athens, we combine hospitality with co-working spaces, live music venues, bars, hair salons, cooking classes, and vibrant nightlife. We believe travel is all about curiosity, unpredictability, and real human connection. We don't do boring hotel lobbies; we build vibrant communities where people meet, create, and belong.

We're looking for someone who knows social media, but also knows what it feels like to travel.

Because to tell YellowSquare, you need to understand the people who live it.

WHAT YOU'LL DO
You'll help shape and manage YellowSquare's social presence, working closely with our Marketing team (graphic designers and a video maker) and with our teams on the ground in Rome, Milan, Florence and Athens.

You will:

Build and manage our editorial content plan, from ideas to publishing

Create content for Instagram, TikTok and other relevant platforms

Turn what happens inside YellowSquare (people, events, cities, travel stories and random little moments) into content worth sharing

Write copy in English that actually sounds like something a human would say

Spot trends without blindly following every trend

Manage and grow our online community

Plan, launch and optimise paid campaigns on Meta, from targeting and budget management to A/B testing and performance analysis

Monitor organic and paid performance and understand what worked, what didn't and what we should try next

Come up with new formats, ideas and experiments. A lot.

WHO WE'RE LOOKING FOR

You have previous experience managing social media for a brand, project or community, and you're comfortable owning an editorial calendar independently.

You understand Instagram, TikTok and LinkedIn, beyond simply knowing how to post on them. You can recognise a good Reel, understand why something works and translate a brand identity into social content.

You know your way around Meta Ads Manager — from setting up a campaign and defining the right audience to understanding whether it actually worked.

You can write. You have a strong visual eye. You understand internet culture.

And yes: you have travelled.

Not necessarily to 40 countries. We don't care about collecting passport stamps.

But travelling has been part of your life, and you understand the curiosity, unpredictability and human connections that come with it.

MUST-HAVES

Previous experience in Social Media / Content

Experience managing an editorial content calendar

Strong knowledge of Instagram and TikTok

Hands-on experience with Meta Ads Manager

Ability to set up campaigns, manage audiences and budgets, and analyse results

Basic photo/video creation and editing skills

Ability to read social media insights and turn data into better content

A proactive, curious and independent approach

Real travel experience

You'll be based in Rome or Milan, with the flexibility to travel and work across our hubs in Rome, Milan, Florence, and Athens (with all travel expenses fully covered).

Advanced proficiency in both English and Italian; any additional language is always welcome.

NICE TO HAVE

Experience in travel, hospitality, lifestyle, events or community-driven brands.

Experience working with creators and UGC.

Knowledge of tools such as Canva, CapCut, Meta Business Suite and social scheduling/analytics platforms.

ONE LAST THING

We're not looking for someone who just wants to manage our social media.

We're looking for someone who wants to understand what happens inside YellowSquare, find the stories hidden in it and make other people want to be part of them.

And tell us about one trip you'll never forget.

WHAT WE OFFER

Initial 6-month collaboration contract (Co.co.co) with a gross compensation equivalent to €24,000 – €26,000 per year (pro-rata).

A vibrant, international, and fast-paced environment where you can truly leave your mark.

The opportunity to travel and work across our amazing hubs in Rome, Milan, Florence, and Athens (with all travel expenses paid).