CVM Active Players Associate Manager

We are hiring

Siamo Snaitech, uno dei principali operatori di gioco legale in Italia. Abbiamo sedi in Italia e all’estero. Nel nostro Gruppo rientrano diverse realtà, tra cui Epiqa, società multimediale, Snai Rete Italia e Giobet, focalizzate sulla raccolta del gioco pubblico e legale in Italia.

Location: Rome, Milan, Porcari (LU)

About us

Flutter, the world’s largest online sports betting and iGaming group listed on the London and New York stock exchanges, is home to the Southern Europe & Africa (SEA) region, featuring iconic brands like Sisal, Snai and PokerStars, a globally loved brand that embodies innovation and ambition, with significant growth potential in a dynamic market.

Your team

The Customer Value Management mission is to maximize the lifetime value of Snai’s Online customer base through engagement and promotional strategies tailored to different segments, and by delivering a seamless and engaging customer experience across all touchpoints, while providing actionable business insights and ensuring robust data governance for the online domain.

Your role

As a CVM Active Players Associate Manager, you will support the design and execution of targeted campaigns for online casino and betting players to drive engagement, retention, and lifetime value. You will analyse player behaviour, segment active customers, and optimize promotions to maximize participation and ROI. You will work closely with Product, Marketing, Loyalty, and IT teams, you will contribute to campaign planning, testing, and performance monitoring. You will also produce insights, dashboards, and reports to inform decision-making and continuously improve player engagement strategies.

What you’ll do

·         Support the design and execution of CVM strategies for active online casino and betting players, driving engagement, retention, and lifetime value.

·         Plan and execute private promotional campaigns (bonuses, free bets, missions, rewards) tailored to player behavior, value, and activity patterns.

·         Analyse player data to segment active customers and optimize promotional targeting, timing, and mechanics.

·         Monitor and manage promotional budgets and bonus allocations, ensuring campaigns are cost-effective and sustainable.

·         Track and analyze CVM performance KPIs (retention, frequency, value, campaign uplift, redemption) and recommend improvements.

·         Prepare dashboards, reports, and management presentations to communicate insights and support decision-making.

·         Collaborate with Product, Marketing, Loyalty, IT, and Compliance teams to ensure promotions are delivered effectively and align with business objectives.

What you’ll bring

·         +3 years of experience in CVM, online player engagement, digital promotions, or marketing within the i-Gaming, online betting, or casino industry.

·         Solid understanding of online casino and sports betting products, player lifecycle, and engagement levers.

·         Experience in campaign planning, execution, and optimization, including A/B testing and performance monitoring.

·         Strong analytical skills with the ability to interpret player data, track KPIs, and translate insights into actionable campaigns.

·         Excellent communication and stakeholder management skills, able to present findings and recommendations clearly.

·         Fluency in English and Italian; additional languages are a plus.

·         Degree in Economics, Business, Marketing, Data Analytics, or a related field.

Why choose us

·         Permanent contract​ with Hybrid Work.

·         A dynamic environment within the world’s largest online gaming group.

·         Opportunities for learning, growth and cross-country collaboration.

·         Meal allowance.

·         Supplemental Health Insurance.

Choose us also for

·         An inclusive work culture and access to our Diversity & Inclusion initiatives.

·         Well-Being Support: meditation courses, online medical services and counselling with certified coaches and psychologists.

·         Learning & Development: training platforms, workshops, conferences, and our FlexiLearning program (4 hours per month dedicated to learning).

·         Parental Leave Packages offering additional financial and practical support.

·         Volunteering during working hours.

Much more about us

-        Have a look at our amazing blog Inside: hear directly from our employees at the following link: Inside.

-        Reviews and comments from our Glassdoor and Indeed pages. Put yours

Equal Opportunity  

Flutter SEA is an Equal Opportunity Organization. Diversity and Inclusion are fundamental values for us. We welcome any candidate without distinction of age, culture, religion, ethnicity, sexual orientation, gender identity and expression. 

Cosa ti offriamo

• Un ambiente dinamico ed internazionale

• Un ambiente di lavoro inclusivo e la possibilità di partecipare a tutte le nostre iniziative focalizzate su Diversità e Inclusione.

Unisciti a noi e facciamo la differenza insieme

#Snaitech#innovation#inclusion#people#talent#sustainability