Director of Sales

DIRECTOR OF SALES & MARKETING

Rocco Forte Hotels is looking for talented individuals for the upcoming opening in Liscia di Vacca, Porto Cervo, Sardinia. Located in one of the most stunning coastal areas of Sardinia, the new resort, opening in 2026, will offer an exceptional hospitality experience. The property will feature a state-of-the-art spa, dedicated meeting and events spaces, three restaurants highlighting fresh, local ingredients, and a rooftop bar with breath-taking views of the Sardinian coastline. Designed to combine luxury, comfort, and the beauty of the surrounding landscape, the resort will provide a unique environment where guests can enjoy both relaxation and engaging experiences. The new property is set to become a new landmark of refined hospitality on the Sardinian coast.

Main Purpose:

As Director of Sales & Marketing you will lead the sales strategy of the property, balancing revenue growth through account management, brand positioning and market presence. Working in close collaboration with the Proactive teams to support each step of the ‘enquiry life cycle’ when and if required.

Reports to: General Manager and in dotted line to the Area Director of Sales, North Italy

Main duties and responsibilities:

• Define and execute sales strategies to drive the commercial success of the hotel through key account management and account development.

• Cultivate, maintain and leverage strong relationships with key clients, corporate accounts and industry partners to support long-term business development.

• Responsible for selling and negotiating on the phone and email.

• Overall responsibility for the sales processes within the ‘Enquiry Life Cycle’, from the initial lead to handing over to the Event Services Team including the post event follow up.

• Monitor hotel performance and propose corrective actions when needed, in collaboration with Revenue Management and general Manager.

• Collaboration with Event Services Team to ensure weekly handover meetings take place of confirmed residential and room only leads.

• Responsible for maintaining a healthy pipeline to achieve property budget.

• Undertake all training relating to the role – selling, negotiating, site inspection and revenue training.

• Drives the development of new and prospective markets

• Works in continuous collaboration with Group and Event Sales team to ensure the converting and managing of group business.

• Demonstrate strong emotional intelligence by effectively managing diverse teams, navigating challenges, and supporting personal and professional growth.

• Drive business development initiatives to ensure inquiry volumes remain high and continue to grow.

• Foster cooperation within the team and with other departments to deliver service excellence.

• Drive the S&M team to achieve targets and objectives agreed with the Area Director of Sales.

 We offer:

• Permanent contract according to C.C.N.L. Settore Turismo.

• Learning & development activities and career opportunities.

• Opportunity to stay in one of our hotels at a reduced rate (35€ per night) upon reaching 6 working months. You will also be entitled to 50% discount at bars and restaurants of the Company and 20% discount on wellness treatments at our Spa and on products "Irene Forte".

• Staff celebrations.

Competencies required:

• Managing Team Performance: Sets high standards for oneself and Team Members, provides guidance, development and takes corrective action in order to achieve consistently high levels of service.

• Personal Effectiveness: Adapts interpersonal style and skills so that high quality results are achieved. Modifies behaviour to accommodate for certain individuals, situations and different tasks.

• Personal and team development: Seeks opportunities to learn and to develop themselves and others in order to add value to the performance of the department and hotel.

• Business awareness: Understands the direct connection between day-to-day service delivery and how it impacts departmental, hotel and company success.

• Service excellence: Delivers service standards, which consistently exceed guest expectations.

• Technically skilled: Demonstrates and understands job requirements and displays the technical skills and knowledge required to perform job well and in line with the departmental SOPs.

Other requirements:

• Minimum of 7-10 years of commercial experience in the hospitality industry, luxury field is a plus

• Excellent verbal and written communication

• Fluent English speaker

• Strong leadership and negotiation skills

• Experience managing budgets and strategic financial planning

Please apply forwarding your CV with full details and enclose the approval to process the personal data according to local privacy laws and standards (d.lgs. 196/03).