Trade Marketing

Job description

With more than 3.500 employees, the Safilo Group is a worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its home brands such as Polaroid, Carrera, Smith and the licensed brands such as BOSS, Hugo, Carolina Herrera, Tommy Hilfiger, Fossil, Kate Spade, Marc Jacobs, Pierre Cardin, Moschino, Levi’s and Missoni.

Safilo Türkiye is seeking a Customer & Trade Marketing Executive to support business growth through effective trade marketing strategies. Reporting to the Business Development & Marketing Manager, this role focuses on developing and implementing trade marketing plans, aligning brand priorities with commercial objectives, and driving customer engagement.

Key Responsibilities:

Trade Marketing & Brand Activations:

• Develop and execute trade marketing strategies to boost market share and brand growth.
• Implement brand activations in alignment with global and local market needs.

Customer & Retailer Marketing:

• Design and implement customer-specific marketing programs to enhance brand engagement.
• Build and maintain strong relationships with retail partners, providing marketing support and training.

Event & Campaign Management:

• Plan and coordinate trade shows, roadshows, and product launches.
• Manage in-store promotions, seasonal campaigns, and special offers to drive sales.
• Oversee POS materials, merchandising, and promotional asset distribution.

Performance Tracking & Budget Management:

• Analyze competitor activities and market trends to refine trade marketing strategies.
• Track and report on trade marketing effectiveness, optimizing campaigns based on sales data.
• Manage budgets and coordinate vendor activities for brand activations.

Sales Support & Collaboration:

• Work closely with the sales team to provide promotional tools and training.
• Collaborate with internal teams to ensure marketing efforts align with brand objectives.
• Analyze customer data to improve campaign performance and report insights to senior management.

Key Deliverables & KPIs:

• Successful implementation of trade marketing guidelines.
• Budget monitoring and ROI assessment for brand projects.
• Execution of local special projects and reporting on sales impact.

Qualifications & Skills:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in trade/customer marketing (optical, fashion, retail, or FMCG preferred).
• Strong knowledge of trade marketing, consumer behavior, and retail strategies.
• Experience in promotional campaigns, sales tools, and POS materials.
• Excellent communication, relationship management, and analytical skills.
• Proficiency in MS Office (Excel) and fluency in English.
• Ability to travel for trade events and retailer meetings.