Marketing Manager, Italy and Turkey

Realize your potential by joining the leading performance-driven advertising company

Now is a great time to join Taboola We are looking for a smart, driven and structured/creative Marketing Manager  to support the ambitious growth targets for Italy (80% of the role) as a mature region and Turkey (20% of the role) as an expansion market. The role requires leading the local marketing efforts to reflect the growth and is located in our Milan office.

The Marketing Manager role is a full time position and will require the candidate to collaborate closely with the regional Country Managers and Sales teams in Italy and Turkey, as well as Marketing Operations, Content Marketing, Design and other functions to execute on the marketing plan with the goal to drive business growth in the different regions. This role empowers you to be creative, testing new formats and engagement tactics to continuously optimize our regional presence

We’re looking for a candidate with a can-do attitude who has excellent skills in project management, collaboration and communications, and a drive to learn

To thrive in this role, you'll need:

• Experience: 4+ years in B2B marketing (SaaS/Tech preferred) with experience executing campaigns that contribute to business growth.
• Language: Native or high professional proficiency in Italian, high professional proficiency in English (written and spoken) are essential.
• Project Management: Strong operational discipline. Ability to independently manage multiple work streams and prioritize conflicting demands to deliver projects on time.
• Communication: Clear, concise, and effective communication style. Proven ability to manage senior stakeholders and professionally align expectations.
• International Collaboration: Experience working in a hybrid, international structure, capable of driving initiatives autonomously while reporting to a remote manager.
• Commercial Awareness: Understanding of sales cycles and the ability to link marketing activities to business outcomes and efficiency.

Bonus points if you have:

• Commercial Awareness: Understanding of sales cycles and the ability to link marketing activities to business outcomes and efficiency.
• Execution: Ability to balance strategic planning with operational execution (e.g., copywriting, asset localization, event logistics).
• Tools & Knowledge: Experience with Salesforce, G-Suite, and the AdTech ecosystem is a plus.

How you’ll make an impact:

As a Marketing Manager, you’ll bring value by:

• Strategic Growth & Culture: Partner with Sales leadership to develop and execute a high-performing marketing strategy that leverages local business culture to drive ambitious growth in Italy and strategic expansion in Turkey.
• Events & Brand Presence: Elevate Taboola’s regional profile by identifying and executing high-impact industry events (e.g., IAB Intersections) and hosted formats (e.g., Masterclasses) across both markets, ensuring every activation drives measurable ROI.
• PR & Communications: Drive local PR efforts in Italy to boost brand awareness and executive visibility, including securing local bylines, interviews, and adapting global data stories for the local market with the support and the management of our local PR agency.
• Content Localization (Italy): Independently localize and adapt global content assets for the Italian market, ensuring cultural relevance and high-quality storytelling that resonates with local publishers and advertisers; manage external translations for Turkey where necessary.
• Customer Engagement: Drive customer retention and loyalty through strategic client engagement, ranging from exclusive hosted events to targeted gifting initiatives aligned with business goals.
• Campaign Execution: Manage data-driven paid and organic campaigns to generate leads and brand awareness, ensuring all messaging is culturally adapted to resonate with local decision-makers.
• Performance Analysis: Translate marketing activities into meaningful reports using Salesforce and QlikSense to enable informed decisions and resourcefully optimize the regional budget.
• Product & Ecosystem Mastery: Become an expert in Taboola’s ecosystem (Publishers, Advertisers, and Agencies) to effectively market our full suite of solutions, with a specific focus on driving adoption of Realize, our performance marketing platform.

Why Taboola:

Working at Taboola gives you the chance to be part of building something unique. We are a company that embraces change, with enormous growth potential and a collaborative environment where your contribution is always valued.

• Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can’t copy a company’s culture.
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.
• Enjoy 25 days annual leave (full-time roles), stock options, lunch options at the office, charity days, and more

Ready to Realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.
Learn more about #TaboolaLife on LinkedIn, Facebook, Instagram, X, YouTube, & the Taboola Life Blog.

About Taboola:

Taboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale.
Taboola works with thousands of businesses who advertise directly on Realize, Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi and others use Taboola’s technology to grow audience and revenue, enabling Realize to offer unique data, specialized algorithms, and unmatched scale.

By submitting your application/CV, you consent that any personal information you provide will be subject to Taboola’s Employee Data Policy:
(https://www.taboola.com/pdf/taboola-employee-data-policy)
Please review our policy carefully before submitting any of your personal information. You may contact us at privacy@taboola.com with any questions about how we collect or use your personal information, or your applicable rights.

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