CRM Specialist

1 giorno fa

Milan, Lombardy, Italia Empresa confidencial A tempo pieno

Do you want a job that matches your ambition and your lifestyle?Read on to discover the profile we're looking for 👇From its beginnings as a wool mill, La Redoute is a French brand that has forged unique relationships with its customers for the past 180 years – yesterday through its catalogue, today ...

Do you want a job that matches your ambition and your lifestyle?

Read on to discover the profile we're looking for 👇

From its beginnings as a wool mill, La Redoute is a French brand that has forged unique relationships with its customers for the past 180 years – yesterday through its catalogue, today on the web. We are a mainly digital player, selling Home furniture & linen products, but also clothing for the whole family.

Connections weaver, trends discoverer and creator, vector of influence, we create, distribute and deliver our own products. Our mission? Become the # 1st inspirational home & lifestyle platform for all families.

Associated with the Galeries Lafayette group and present in Italy, in Milan, we are looking for a CRM Specialist.

Key Responsibilities:

Commercial Operation

Strategy Development and Execution: Your main responsibility will be to define, implement, and execute the local CRM commercial strategy to support the company's business objectives.
Communication Calendar Management: Define the commercial communication calendar for customer database engagement through email marketing and push notifications.
Customer activation and re-engagement: be the owner of all metrics and forecasts regarding active customers increase and re-engagement.

Data & Client Journey

CRM Lead for the Italian Subsidiary: Act as the point of reference for CRM activities within the Italian subsidiary, collaborating with both local teams and the global team.
Cross-functional Collaboration: Work in coordination with other marketing functions and the e-store team to ensure CRM strategy alignment with the overall commercial plan.
Customer Journey and Automation: Set up, maintain, and update customer journeys and automation flows in coordination with global inputs to ensure personalized and efficient engagement. (triggers and services journeys)
Audience Segmentation: Segment audiences within the Customer Data Platform (CDP) for targeted communication.
Email Marketing Workflow Creation: Create and manage workflows in the email marketing software (Adobe).
Technical CRM audiences and data ownership: manage and maintain a clear view of internal data sources and data marts to provide fast, accurate customer insights for segmentation, campaign optimization, and marketing reporting.
Work on CRM enablers such as Data capture, data collection and data quality management.
Onsite CRM activation: Collaboration with e-store manager in defining and executing on site activation to increase opt-ins and NL subscriptions
Loyalty Program Management: Set up, maintain, and update the loyalty program in thecountry to enhance customer retention.
Creative Content Development: Localize and define the layout and content of CRM communications, ensuring brand consistency and engagement.
External Partner Coordination: Coordinate and brief external partners to create necessary creative assets.
Performance Analysis: Analyze the results and performance of CRM communications, draw reports and identify areas for improvement.
A/B Testing: Set up and manage A/B tests to continuously improve CRM campaign outcomes.

Main Responsibilities:

Customer Segmentation & Data Analysis based on CDP environment
New Audiences and Optimization Brief Management
Audience Brief and Data Mart Management
Management of email marketing and communication through the different channels of the app
Analysis and optimization of kpi's
Management of the creation of segments and content of communications
Definition and analysis of AB Testing
Reports and follow-up

What's expected from you:

Bachelor's degree in Marketing, Business Administration, Digital Marketing or Advertising.
Strong (usually 3+ years) of experience in B2C email marketing, including campaign creation, management, and optimization.
Dynamism and creativity
Multi-tasking management skills
Organization and customer orientation
Minimum of 1 year experience in the management and knowledge of CRM email marketing tools and app (Adobe Campaign management is an asset)
Analytical and planning skills
Knowledge of Photoshop or editing tools
Basic knowledge of html will be considered as a plus
Fluency in english

Good reasons to join us:

Excellent location in Milan
International company
Fast growing & young environment
Hybrid work model (2 days/week working from home)

Curious to know more? Apply We can’t wait to talk to you soon **Please send your CV in English**

To find out more about La Redoute, click here.

La Redoute is a signatory of the Diversity Charter.

As difference is a source of wealth, our jobs are accessible to all.

Stipendio stimato

24.640 € - 40.320 € /anno

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