Channel Manager

LONGi Solar is one of the world’s largest and most innovative solar technology companies, ranking #1 in global module shipments since 2020. With over 40,000 employees, more than 30 global offices, and 30 manufacturing sites, LONGi is a leader in high‑efficiency PV technology and has set 16 consecutive world records in cell conversion efficiency since 2021. LONGi is also the first Chinese solar manufacturer to join the RE100, EP100, and EV100 climate initiatives.

Key Responsibilities
Partner Program Management
• Manage and expand LONGi's installer, EPC, and channel partner programs.
• Develop initiatives to increase partner recruitment, activation, engagement, and retention.
• Monitor program performance and recommend improvements based on partner feedback and business results.
• Establish and maintain strong relationships with installers, EPCs, distributors, and system integrators. Channel Policy & Incentive Programs
• Design and administer channel policies, partner tiering, and scoring systems.
• Define partner qualification criteria, certification requirements, and benefits by partner level.
• Manage reward and incentive mechanisms, including coupons, gifts, marketing support, and promotional campaigns.
• Ensure fair and transparent administration of all partner benefits and engagement programs. Training & Certification Management
• Develop and coordinate technical and commercial training programs for installers and channel partners.
• Organize online and in-person workshops, webinars, roadshows, and certification events.
• Collaborate with Technical, Sales, and Marketing teams to create relevant training content.
• Track training participation, certification status, and partner competency development. Digital Platform & Website Management
• Manage and maintain LONGi's installer and partner portal as well as related website content.
• Ensure timely publication of training schedules, product updates, campaigns, case studies, and program communications.
• Support digital engagement initiatives to improve partner experience and loyalty.
• Coordinate website improvements and user experience enhancements with internal and external stakeholders. Partner Data & CRM Management
• Maintain accurate partner databases and CRM records.
• Monitor partner performance, engagement activities, certification status, and sales contribution.
• Generate dashboards and reports to support channel strategy and decision-making.
• Ensure compliance with GDPR and company data management standards. Cross-functional Collaboration
• Work closely with Sales, Marketing, Product, Technical Service, and Operations teams.
• Support downstream marketing activities aimed at installers and channel partners.
• Provide market insights and recommendations to improve partner satisfaction and channel effectiveness.
• Support local events, exhibitions, and partner engagement activities. Requirements
• Bachelor's degree in Business Administration, Marketing, Engineering, Renewable Energy, or a related field.
• Proven experience in channel management, partner programs, channel marketing, sales operations, or business development.
• Experience within the solar PV industry, renewable energy sector, electrical distribution, energy solutions, or similar.
• Experience managing partner networks, loyalty programs, CRM systems, and training programs.
• Fluency in Italian & English