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• Set up, run and optimize paid campaigns on Google Ads, LinkedIn Campaign Manager and Meta Ads Manager.
• Manage targeting, budgets, pacing and lead forms.
• Run A/B tests on audiences, copy and creative, and document what you learn.
• Submit ads, landing pages and lead forms for Compliance review before launch.
• Work with our design team and Web Developer on creative and landing pages.
• Coordinate out of home campaigns, including digital and static billboards, with media vendors and our design team. Tracking and Reporting
• Set up and maintain UTM parameters, conversion events and pixels.
• Use Google Analytics 4 and Google Tag Manager to measure campaigns, the website and landing pages.
• Build and update Marketing dashboards in Power BI, Looker Studio or Excel.
• Prepare monthly and campaign reports with clear next steps.
• Work with the MarTech & CRM Specialist so email, event and campaign data connect correctly.
• Coordinate with external agencies and media partners on briefs and reporting when needed. What You Bring
• Hands on experience running campaigns in at least two of these: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager.
• Working knowledge of Google Analytics 4, UTM tracking and conversion tracking.
• Experience building reports or dashboards.
• Strong with numbers, with close attention to data accuracy.
• Fluent English and Spanish, written and spoken. Nice to Have
• Google Tag Manager experience.
• Experience with Meta Conversions API or server side tracking.
• Google Ads or Meta certifications.
• Power BI or Looker Studio experience.
• Experience in financial services or another regulated industry.
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