Brand Marketing Planning

Mission This role leads the development, coordination, and execution of global marketing strategies and project briefs, translating the company’s brand ambition and business priorities into clear, compelling, and actionable direction. The profile will ensure consistent and high-quality delivery across all major brand initiatives by acting as a key reference point for cross-functional stakeholders. Main accountabilities
• Define global brand marketing frameworks and strategies, translating brand ambition, business objectives, consumer insights, and market opportunities into clear priorities.
• Develop clear, compelling, and actionable global project briefs that provide a strong strategic foundation for execution.
• Integrate and critically assess input from Marketing & Communication, Sales, Training, and other key stakeholders to ensure strategic consistency and relevance.
• Lead complex, high-profile, and cross-functional projects end-to-end, from strategic definition through launch.
• Manage project governance, timelines, dependencies, and stakeholder alignment to ensure high-quality and timely delivery.
• Drive creative and lateral thinking, challenging conventional approaches to deliver distinctive and impactful brand experiences.
• Partner with the Research & Insights team to define project KPIs and success criteria, assessing executional excellence, strategic contribution, brand impact, and business relevance. Technical Skills
• University Degree in Economics, Management Engineering, Marketing or similar field
• 5–7 years of relevant experience in brand marketing, project management, strategic consulting, or a related field
• Proven ability to lead complex, multi-stakeholder, and global projects from strategic definition through execution
• Solid project management capabilities, including governance, planning and KPI definition
• Previous experience in luxury, fashion, beauty or premium consumer brands is highly valued
• Fluency in Italian and English Soft Skills
• Strategic thinking and business acumen
• Strong communication and storytelling skills, with the ability to translate complex information into inspiring and actionable direction
• Creative judgment and lateral thinking
• Stakeholder management and influencing skills
• Strong organizational skills
• Flexibility
• Teamwork spirit For new joiners in this role in Italy, the initial annual gross salary is EUR 60.000 This salary has been determined on the basis of objective and gender-neutral criteria and corresponds to the compensation normally granted for this position at the time of publication of this job posting. Actual compensation may vary depending on factors such as your unique combination of experience and skills, seniority, and current organizational needs. This role also provides for participation in a bonus scheme, at Bulgari’s discretion, based on factors such as individual and/or company performance. In addition to the benefits provided by law, further benefits may be granted in accordance with current company policies. The employment relationship will be governed by the provisions of the applicable national collective bargaining agreement (CCNL Terziario, Distribuzione e Servizi), as applied by Bulgari in Italy.