Senior Brand PR specialist, Italy
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Job Description
Responsibilities
- Develop and implement brand marketing strategies for Italy and CEE region in line with the company’s overall business objectives.
- Own the regional brand communication/propagation plan; coordinate integrated online and offline marketing campaigns; formulate and drive execution of the annual marketing plan.
- Work closely with Category leads and the GTM team to develop local product marketing and communication plans.
- Plan and execute offline marketing activities, including exhibitions, retail terminal/retail outlet promotions, and consumer experience events, to increase brand visibility and user participation.
- Maintain close collaboration with regional sales teams, channels, and other HQ teams to ensure marketing initiatives are executed efficiently.
- Manage and coordinate local marketing and events agencies, media, and other partners to ensure project quality and execution effectiveness.
- Create and manage the marketing budget; continuously monitor campaign performance, analyze key metrics, and optimize marketing investment efficiency and ROI.
- Build and continuously improve the regional brand assets; ensure brand image and communication content comply with the company’s global brand guidelines, while also reflecting local market characteristics. Requirements
- Fluent in English.
- At least 5 years of experience in marketing.
- Experience in local marketing.
- Proactive, responsible, and able to handle pressure; willing to travel moderately.
- Strong skills in business negotiation, customer relationship management, and teamwork/collaboration.
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