Director of Marketing

Empatica Empatica is a full-stack digital healthcare company and a pioneer in digital biomarker development and continuous patient monitoring driven by AI. Our platform consists of medical-grade smartwatches, software, physiological and behavioral digital biomarkers. Together they enable the continuous remote monitoring of human health across a range of conditions, through clinical-quality digital measurements. Your ultimate call is to improve lives around the world, as part of a cross-functional teams who share knowledge and are eager to keep learning and pushing to create top-notch products that have a meaningful impact. If you are looking to join a fast-paced growth environment and do meaningful work that can make a true impact in the world, then keep reading.

About The Role
As Marketing Director, you will own Empatica's marketing strategy end to end, with a strong focus on growth and demand generation in the US market. You'll lead a team and a budget, build a data-driven demand engine across our B2B, B2C, and patient-facing segments, and work closely with Sales, Product and Clinical teams. In addition, working together with other members from the Marketing Team you will be:
• Developing and implementing comprehensive marketing strategies
- covering both organic and paid initiatives
• Owning the demand generation engine end to end
- driving lead generation, ABM initiatives, lifecycle marketing and nurture programs across the funnel, from first touch to conversion
• Building the organic growth engine across SEO, content, and thought leadership, turning clinical evidence into content that earns trust with clinicians, patients, and pharma partners
• Overseeing the marketing technology stack and website performance
- ensuring the team drives continuous conversion rate optimization (CRO), SEO, and effective use of marketing automation platforms (e.g., Salesforce, HubSpot, Pardot) to scale acquisition efficiently
• Managing market research collection, analysis, and interpretation of market data
• Overseeing team members and ensuring their objectives are reached
• Working closely with the Product team to produce marketing materials and programs
• Undertaking continuous analysis of the competitive environment and consumer trends
• Working closely with the Director of Communications to strengthen the company's market presence
• Establishing and maintaining automated, accurate reporting of marketing KPIs, partnering with Business Operations to ensure data-driven decision-making across the team Requirements Must have:
• Solid knowledge of the digital health, medtech, or healthcare wearables industry
• Deep understanding of the US healthcare market, including buyer dynamics, reimbursement and payer considerations, and relevant marketing compliance (e.g., FDA promotional rules, HIPAA)
• Proven track record building organic growth engines across SEO, content, and thought leadership, ideally in a clinical or regulated setting
• Ability to turn clinical evidence and published research into content that earns trust with clinicians, patients, and pharma partners
• 8+ years of marketing experience, including 3+ years in a managerial role
• Proven expertise in growth marketing (paid or organic), with a track record of scaling acquisition and improving unit economics
• Hands-on or leadership experience with demand generation tactics
- lead generation, lead scoring/nurturing, ABM, and lifecycle marketing automation
• Strong analytical

skills:
comfortable working with data to measure performance
• Excellent written and spoken English Nice to have (we don't expect one candidate to have all of these):
• Experience in both B2B and B2C/B2B2C go-to-market models
• Experience marketing to clinicians, researchers, or patient communities
• Working knowledge of conversion rate optimization (CRO) and SEO principles, with experience overseeing website performance and marketing tech stack decisions
• Proven expertise in growth marketing and performance marketing, with a track record of scaling acquisition and improving unit economics
• Hands-on fluency with tools such as Google Analytics, HubSpot or Salesforce, and ad platforms (Google Ads, Meta, LinkedIn) Benefits
• 🧠 Multiple opportunities to be challenged and step up your career in a fast-growth company in one of the hottest areas of tech
• 💰 Competitive salary
• 📈 Employee stock options
- we want everyone who joins us to own part of the company and our success
• 📍 We have offices in Milan City Center and Downtown Boston
• 🏥 Health Insurance
• 🏋️‍♀️ Wellhub membership with access to gyms, online classes, personal training sessions, and nutrition plans
• 🤍 Membership for mental health and wellness platforms
• 🥗 Free healthy lunch every day
• 🤓 Free Kindle and books
• 🕰️ Flexible

working hours
• 🧑‍🎓 Personal learning and development budget
• 👀 Much more.. Important notice for candidates: Job scams are increasing. Please stay alert when applying for any open roles. Always double-check the emails you receive. Make sure all communications come from official Empatica email addresses ending in @empatica.com. No other domain is authorized.