Senior Specialist Marketing

Work

Location:
Milano We are delighted to offer a unique opportunity to become part of the vibrant world of HARIBO, a renowned leader in the global confectionery sector. Key responsabilities:
• contribute to the definition of annual Product & Innovation strategies and ensure the flawless execution of marketing plans and activities;
• analyze consumer and shopper behaviour, market dynamics, category trends and business performance to identify growth opportunities and support strategic decision-making;
• monitor and assess brand performance through key metrics including sell-in, sell-out, market share, distribution and competitive landscape, leveraging both internal data and external syndicated sources (Circana/Nielsen);
• translate consumer, shopper and market insights into actionable recommendations to support portfolio, innovation and brand decisions;
• work closely with international IC departments and cross-functional stakeholders, effectively managing relationships with teams from diverse cultural backgrounds to support the development, adaptation, and successful implementation of NPDs across different markets;
• coordinate new product development projects from concept assessment through launch, ensuring alignment with brand strategy, consumer needs and commercial objectives;
• work closely with Sales, Trade Marketing, Supply Chain, Finance and external partners to ensure successful execution of product launches and marketing initiatives;
• contribute to the definition of go-to-market plans and support best-in-class in-market execution;
• prepare and deliver regular business reviews, performance reports and presentations for leadership teams and key stakeholders, providing actionable insights and recommendations;
• support budget planning and monitor marketing investments, ensuring efficient allocation of resources and cost control.

Requirements:
• bachelor’s or Master’s degree in Economics, Business Administration, Marketing or a related field;
• 4–6 years of experience in Brand Marketing, Product Marketing, Trade Marketing, Category Management or similar roles within FMCG companies, preferably in the Food sector;
• proven experience in innovation and new product development projects.
Strong analytical skills with the ability to interpret market data, consumer insights and business performance indicators, translating them into business recommendations;
• experience working with syndicated market data sources (Circana, NielsenIQ or equivalent) is considered a strong plus;
• ability to manage multiple priorities in a fast-paced environment;
• strong communication, stakeholder management, and cross-functional collaboration skills;
• strong command of English, both written and spoken (minimum requirement B2);
• proficiency in Microsoft Office Suite, particularly Excel and PowerPoint.
• proactive mindset, result-oriented approach and strong communication skills.

Benefits:
• competitive compensation package based on experience and qualifications. Indicative salary range: €35,000
- €40,000 gross annual salary;
• annual performance-based bonus (MBO);
• a fun, inclusive and welcoming workplace where people come in and leave with a smile
• Smart working;
• plenty of learning opportunities, from tailored training courses to hands-on workshops. Contract Type: Permanent Employment Contract. This vacancy is open to all candidates, regardless of gender (L.903/77 e DLgs n. 98/2006, art 27).