Digital & Content Marketing Specialist

Virtual Latinos is looking for a Full-Time Digital & Content Marketing Specialist to support one of our growing U.
S.-based clients in the marketing technology industry. This company is an established B2B marketing firm that helps businesses improve their marketing operations, CRM systems, and marketing technology strategies. The firm supports organizations in optimizing their digital marketing processes, strengthening their technology ecosystems, and aligning marketing efforts with broader business goals. Compensation & Details Hourly Rate: $11
- $13 💡 This is a full-time, hourly position paid biweekly through Virtual Latinos. Schedule: Monday
- Friday, from 8:00 am to 5:00 pm PST with 1 hr lunch break Hours per Week: 40 Job Summary The client is seeking a Digital Marketer to support its professional social media presence and broader content marketing efforts. The VA will create and adapt content for LinkedIn, TikTok, YouTube, and other digital channels while applying SEO and GEO best practices to improve content visibility. The role will also involve planning content in advance, supporting email marketing initiatives, and using technology to align content with the client’s go-to-market strategy. This position requires a proactive self-starter who can anticipate the client’s needs, communicate what is needed to execute effectively, and stay adaptable as marketing priorities evolve. 🔧

Key Responsibilities
• Create and manage professional social media content primarily for LinkedIn and TikTok, adapting content to each platform while maintaining the client’s brand and messaging.
• Develop YouTube scripts, LinkedIn posts, articles, and other written content based on the client’s marketing strategy and target audience.
• Plan content and marketing activities in advance, maintain content calendars, and proactively communicate upcoming needs, deadlines, and required materials to the client.
• Apply SEO and GEO best practices to content to improve visibility across search engines and AI-powered platforms, while staying current with evolving practices.
• Support email marketing and sequencing campaigns, including building or updating campaigns in Marketo or similar platforms.
• Research trends, topics, and content opportunities that align with the brand’s go-to-market strategy and identify ways to turn them into engaging content.
• Use marketing technology, analytics, and other digital tools to organize, execute, and track content and social media activities.
• Monitor content performance and proactively recommend adjustments or new approaches to improve engagement, reach, and alignment with the client’s marketing goals. Soft Skills / Personality Fit:
• 3+ years of experience in social media, content marketing, digital marketing, or a related role.
• Strong experience creating professional content for LinkedIn; TikTok/content experience is a plus.
• Familiarity with YouTube scripts, email marketing, and content planning.
• Knowledge of SEO and GEO, or strong willingness and ability to learn these quickly.
• Experience with Marketo is a plus.
• Strong writing skills and the ability to adapt messaging across different platforms and audiences.
• Resourceful and adaptable, who can plan ahead, anticipate what the client needs, and proactively communicate requirements or potential issues.
• Strong technology skills, adaptability, and the ability to quickly learn new tools and platforms.
• Organized, reliable, and comfortable managing multiple priorities and deadlines.
• Tech-savvy and willing to learn new software, tools, and tactics. Systems & Tools:
• Wrike
• Google Workspace
• Slack
• Microsoft Office
• Zoom
• LinkedIn, YouTube, TikTok
• Marketo
• Custom software Languages: English