Specialista Google Ads
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• Gestione operativa di campagne Google Ads
• Ottimizzazione continua delle performance
• Analisi dei dati e preparazione di report periodici
• Gestione della relazione con i clienti: presentazione dei risultati, raccolta delle esigenze e supporto strategico
• Collaborazione con il team marketing per il raggiungimento degli obiettivi di business Requisiti
• Esperienza di almeno 2–4 anni nella gestione di campagne Google Ads
• Ottima conoscenza delle dinamiche di targeting, bidding e struttura degli account
• Esperienza nell’utilizzo di Google Tag Manager per l’implementazione dei tracciamenti
• Capacità di configurare e verificare conversioni ed eventi
• Buona capacità di analisi dati (Google Analytics / Looker Studio o strumenti simili)
• Buone capacità comunicative e relazionali, con esperienza nel confronto diretto con i clienti
• Approccio orientato ai risultati e alle performance Costituisce un plus
• Certificazioni Google Ads
• Esperienza in contesti B2B o lead generation
• Familiarità con tracciamenti avanzati (Enhanced Conversions, server-side, ecc.) Cosa offriamo
• Gestione diretta di account attivi e budget strutturati
• Ambiente orientato ai risultati e alla crescita professionale
• Possibilità di crescita e formazione continua Inviare CV e una breve lettera di presentazione che descriva:
• gli account o i progetti gestiti
• i risultati ottenuti (es. riduzione CPA, aumento conversioni, miglioramento ROAS, crescita dei lead, ecc.)
• il ruolo operativo svolto nella gestione delle campagne.
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