D2C & E-commerce Marketing Manager
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What you'll do
• Define and execute the D2C marketing strategy: brand, positioning and product communication
• Run performance campaigns hands-on (Google Ads, Meta, TikTok), owning budget and results
• Grow sifarnutra.com: conversion, content, CRM and email marketing
• Manage Sifar Nutra’s social media accounts
• Lead new product launches, working with the marketplace team
• Develop content with our pharmacist and external creators, within supplement claims regulations
• Identify and build relationships with prominent influencers and thought leaders in Italy.
• Conduct regular competitive research on other products and companies in our industry.
• Measure what matters: revenue and contribution margin by channel, not just ROAS
• Over time, build and lead your own team Who we're looking for
• 4–7 years in digital marketing for a consumer brand, ideally in supplements, health, beauty or food, in-house or agency
• Hands-on experience with performance marketing and e-commerce, not only managing agencies
• Comfortable with numbers: you can read channel P&L and make data-driven decisions
• Native Italian and fluent English (English is the team's working language)
• Nice to have: knowledge of supplement claims regulations, Amazon or marketplace experience, Shopify
What we offer
• Real autonomy and direct access to the CEO
• A clear growth path toward leading the D2C division
• A brand with a genuine story and pharmaceutical-grade products
• Based in Milan
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