Director of Direct
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Key Responsibilities
• Define the Direct & OTA distribution strategy in coordination with Revenue Management and E-commerce.
• Manage commercial and contractual relationships with major OTAs (Booking, Expedia, etc.), negotiating terms and visibility.
• Develop the direct channel (website, booking engine, call center) to increase the direct-booking share.
• Monitor channel KPIs (production, commissions, rate parity, conversion) and define action plans.
• Coordinate promotional campaigns and channel-marketing initiatives with Digital Marketing.
• Oversee rate parity and contractual compliance across all online channels.
• Demonstrate leadership, teamwork, organizational, and team-management skills.
• Fluent English, Italian, and a second language (French or German) is a plus.
• Willingness to travel.
Requirements:
• Degree in Economics, Management, or other STEM; a background in E-commerce is highly preferred.
• At least 7 years of experience in distribution/e-commerce roles at international top-tier firms.
• Knowledge of the hospitality industry.
• Strong knowledge of distribution systems (CRS, channel manager, booking engine) and OTA dynamics.
• Analytical and data-driven mindset.
• Fluent English.
• Leadership and cross-functional management skills.
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