Content & Marketing Automation Specialist

Content & Marketing Automation Specialist POLIMI GSoM is a leading institution in management education, both in Italy and internationally.

We offer
a portfolio of more than 40 master's programs, over 300 programs for managers, executives, and professionals, as well as customized learning solutions for organizations. THE ROLE We are looking for a Content & Marketing Automation Specialist to join our Marketing team. We are seeking a professional who can transform insights, data, and business objectives into effective content and engaging customer journeys, helping drive the growth of our educational programs. In this role, you will have the opportunity to oversee the entire communication journey for prospects and applicants, combining creativity, copywriting, data analysis, and marketing automation. HOW YOU CAN MAKE A DIFFERENCE In this role, you will:
• Create and manage content throughout the funnel, including landing pages, emails, nurturing campaigns, ad copy, scripts for social and video content, and program materials;
• Design, build, and manage customer journeys within Microsoft Dynamics 365 Customer Insights, including segmentation, triggers, multi-step workflows, lead scoring logic, and hand-off processes to the Admissions team;
• Translate acquisition goals into measurable automated journeys, from awareness to enrollment;
• Manage the editorial calendar and content production in collaboration with cross-functional teams;
• Set up A/B tests on copy, subject lines, timing, and workflows, continuously optimizing based on performance data;
• Ensure deliverability, consent management, and GDPR compliance across communications;
• Integrate generative AI tools into content creation and journey optimization processes;
• Coordinate paid media campaigns across Google Ads, Meta Ads, and LinkedIn Ads;
• Manage CRM data quality and governance;
• Optimize forms and landing pages for conversion in collaboration with the IT team;
• Analyze traffic and user behavior through Google Analytics 4 and ensure accurate tracking through GTM and UTM frameworks;
• Prepare regular reports on content performance, customer journeys, and acquisition activities, transforming data into actionable optimization recommendations. WHAT COULD MAKE YOU THE RIGHT PERSON Essential Requirements
• Experience creating conversion-oriented marketing content in both Italian and English;
• Fluency in English;
• Hands-on experience with generative AI tools for content creation, including both copy generation and image creation;
• Experience working with marketing automation platforms;
• Understanding of funnel marketing, lead nurturing, and lead scoring principles;
• Ability to interpret data and KPIs to drive decision-making and optimization;
• Practical experience managing digital advertising campaigns across major platforms;
• Strong autonomy, proactive mindset, and ability to thrive in dynamic and evolving environments. Nice to Have
• Experience in the education sector or within a media agency;
• Knowledge of Dynamics 365 Customer Insights, Dynamics CRM, or Power Automate;
• Working knowledge of Google Analytics 4 and Google Tag Manager. WHY JOIN US

What We Offer
• Permanent employment contract (CCNL Commercio);
• Salary range approximately between €33,000 and €42,000 gross annual salary;
• Performance incentives, corporate welfare benefits, and meal vouchers;
• Hybrid working model;
• Flexible

working hours
;
• 8 hours of paid volunteering leave per year;
• Active Employee Resource Groups (ERGs) supporting diversity and inclusion;
• Workplace

location:
Milan. WHAT MAKES THIS OPPORTUNITY MORE THAN A JOB Your Impact Through content, automation, and communication strategies, you will help connect people with educational opportunities that can accelerate their professional growth. Your work will have a direct impact on the School’s ability to reach new prospects, enhance the experience of people interested in our programs, and support the institution’s growth and internationalization objectives. Our Commitment to Inclusion We are committed to creating a welcoming and inclusive workplace where every individual feels valued regardless of gender, age, background, orientation, or ability. We believe diversity is a fundamental strength and a driver of growth.