Development Sr Lead

Sinergia Animal is committed to creating a diverse and inclusive environment and strongly encourages people from minoritized groups to apply. We strive to make our organization a place where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. Together, we can work towards a more compassionate world for all beings.

Location:
Remote
- Based on Latin America Organization: Sinergia Animal Department: Development Reports to: Development Director Position: Full-time About Sinergia Animal Sinergia Animal is an international animal protection organization working across countries in the Global South to reduce the suffering of farmed animals and promote more compassionate and sustainable food systems. We combine corporate engagement, investigations, public campaigns, policy work, institutional outreach, and movement building to achieve measurable improvements for animals. We are looking for a highly strategic, creative, data-driven Development Sr. Lead – Digital Fundraising & Individual Giving to significantly expand our community of individual supporters and increase unrestricted income from online fundraising. About the position The Senior Development Lead will lead Sinergia Animal's strategy for acquiring, engaging, converting, retaining, and reactivating individual donors through digital channels. This is a senior but highly hands-on role. We are looking for someone who can develop an ambitious digital fundraising strategy while also being comfortable creating campaigns, running digital ads, writing and sending compelling fundraising communications, analyzing results, testing new approaches, and continuously improving performance. The successful candidate will combine digital marketing expertise, fundraising skills, strong storytelling, analytical thinking, and excellent donor stewardship. A central objective of this position will be to increase Sinergia Animal's digital audience substantially, generate qualified fundraising leads, convert supporters into first-time donors, grow recurring giving, and build long-term relationships with individual donors. The Senior Development Lead will also play an important strategic role in supporting Sinergia Animal's national teams, particularly our Senior Communications Leads, to develop and execute effective local fundraising strategies, newsletters, social media materials, and other fundraising communications.

Key Responsibilities
Digital Fundraising Strategy & Growth
• Develop and implement an ambitious digital individual fundraising strategy focused on increasing both the number of donors and total unrestricted income.
• Build and continuously improve the complete supporter journey, from first contact with Sinergia Animal through lead generation, cultivation, first donation, recurring giving, retention, upgrading, reactivation, and long-term stewardship.
• Identify opportunities to significantly grow Sinergia Animal's database of potential individual donors and supporters.
• Develop lead-generation strategies through paid and organic social media, petitions, campaign actions, website content, downloadable materials, events, and other digital acquisition tools.
• Explore new fundraising channels and technologies and recommend where Sinergia Animal should invest.
• Develop annual and quarterly digital fundraising plans, targets, budgets, and projections. Paid Advertising, Digital Marketing & Donor Acquisition
• Plan, launch, manage, and continuously optimize paid fundraising and lead-generation campaigns on platforms such as Meta (Facebook and Instagram), Google, YouTube, and other relevant channels.
• Personally manage or closely oversee campaign setup, targeting, creative testing, optimization, and performance analysis.
• Manage advertising budgets and make data-driven decisions about how resources should be allocated across campaigns, audiences, countries, and platforms.
• Build effective acquisition funnels that move people from paid advertisements to petitions, campaign actions, email subscriptions, first donations, and recurring giving.
• Develop retargeting strategies to convert people who have previously engaged with Sinergia Animal
• Monitor and optimize metrics such as cost per lead, cost per donor acquisition, conversion rate, return on ad spend, donor retention, and donor lifetime value.
• Identify high-performing audiences and campaigns and develop strategies to scale them while maintaining sustainable acquisition costs.
• Build strategies to convert Sinergia Animal's organic social media audiences into email subscribers and donors. Email Marketing & Newsletters
• Lead Sinergia Animal's overall email fundraising strategy.
• Create compelling fundraising appeals, newsletters, campaign updates, welcome sequences, donor journeys, and stewardship communications.
• Develop fundraising strategies, messaging frameworks, calendars, guidelines, and best practices that can be adapted and implemented at the national level.
• Work closely with Senior Communications Leads in Sinergia Animal's countries to strategize effective national fundraising newsletters and other fundraising materials, providing direction on audiences, messaging, storytelling, calls to action, timing, and conversion.
• Support national teams in identifying the strongest local stories, campaigns, investigations, victories, and other opportunities for fundraising communications. Fundraising Content & Storytelling
• Translate Sinergia Animal's programs and impact into accessible and emotionally compelling fundraising narratives.
• Develop strong calls to action that connect supporters with tangible opportunities to help animals.
• Work with Program, Campaigns, Investigations, and Communications teams to identify stories, images, videos, achievements, and urgent opportunities that can drive fundraising.
• Support national Communications teams in adapting international fundraising concepts to their local audiences and developing locally relevant fundraising content.
• Adapt content and fundraising propositions for different audiences, markets, and stages of the donor journey. Recurring Giving
• Develop a strategy to significantly increase Sinergia Animal's base of monthly donors.
• Design campaigns specifically focused on recurring giving.
• Develop strategies to convert one-time donors into recurring donors and upgrade existing supporters.
• Develop systematic processes to recover failed payments and reconnect with donors who cancel their recurring gifts. Donor Stewardship & Retention
• Personally communicate with donors when appropriate, including welcoming and thanking new donors and maintaining regular contact with supporters.
• Develop stewardship journeys that demonstrate the impact of donors' contributions and strengthen their relationship with Sinergia Animal.
• Regularly engage donors through updates, impact stories, surveys, personal communications, and other cultivation activities.
• Develop strategies to increase donor loyalty, retention, average gift size, and lifetime value.
• Gather feedback from donors to better understand their motivations and improve Sinergia Animal's fundraising and stewardship strategies. Collaboration & Support to National Teams
• Work closely with Sinergia Animal's Development Director and broader Content & Development team.
• Collaborate extensively with Content & Strategy, Campaigns, Programs, Investigations, and Operations teams.
• Serve as the key fundraising strategy partner for Senior Communications Leads in Sinergia Animal's countries, helping them develop national digital fundraising strategies and translate them into effective newsletters, social media content, fundraising appeals, landing pages, and other materials. What We're Looking For Essential Experience and Skills
• Significant professional experience in digital fundraising, digital marketing, growth marketing, individual giving, or a closely related field.
• A strong track record of generating measurable growth through digital marketing and/or fundraising.
• Demonstrated success increasing leads, supporters, subscribers, customers, or donors through digital acquisition.
• Hands-on experience running and optimizing paid social media campaigns for lead generation, fundraising, sales, or other measurable conversions.
• Strong knowledge of platforms such as Meta Ads Manager, Google Ads, and relevant digital analytics tools.
• Strong experience with email marketing, including segmentation, automated journeys, testing, and performance optimization in Mailchimp or similar platforms
• Experience developing digital campaigns designed to generate conversions rather than simply awareness or engagement.
• Excellent copywriting and storytelling skills, particularly persuasive writing designed to inspire action or giving.
• Strong analytical skills and experience using data to improve marketing or fundraising performance.
• Experience working with CRM, email marketing, analytics, and/or online fundraising platforms.
• Ability to effectively coach and provide strategic guidance to Communications colleagues who will execute fundraising activities at the national level.
• Ability to move comfortably between high-level strategy and hands-on execution.
• Excellent project management skills and the ability to manage multiple campaigns simultaneously.
• Excellent written and spoken English. Particularly Valuable We would be especially interested in candidates with experience in one or more of the following:
• International NGOs or nonprofit organizations.
• Experience developing strategies or frameworks that can be implemented by other team members is highly desirable.
• Animal protection, environmental, human rights, humanitarian, or other advocacy organizations.
• Managing substantial paid digital advertising budgets.
• SEO, PPC, retargeting, and conversion-rate optimization.
• SMS or WhatsApp fundraising.
• Developing fundraising strategies that are implemented by decentralized or national Communications teams. Candidates do not need to have spent their entire careers in the nonprofit sector. We are particularly interested in people who can bring high-performing digital marketing and growth practices into nonprofit fundraising. Enthusiasm and proactiveness are very important to us. If you don’t tick all the points on this list but are very excited about this role, we want to hear from you. Benefits at Sinergia Animal Joining Sinergia Animal means becoming part of a mission-driven NGO dedicated to creating meaningful impact. We value our team and offer a range of benefits to support your well-being, growth, and work-life balance: 🌍 Make an Impact: Work with a passionate team driving positive change for animals, people, and the planet. 🏖️ 26 Days of Paid Vacation: Enjoy more time to rest, recharge, and pursue personal interests. 🍽️ Food Allowance: Support for your daily meals to keep you energized. 🩺 Health Insurance: Comprehensive coverage to take care of you when you need it most. 📚 Professional Development Allowance: An annual budget for courses, training, and skill-building opportunities. 💙Mindifi Mental Health Support: Access to expert-led mental health resources to prioritize your well-being. At Sinergia Animal, we believe in fostering a collaborative and supportive work environment where you can thrive while making a difference. Once your application has been reviewed, we will email you further details on its status. If you are moving forward in the process, here’s what to expect (*):
• First Interview: Video call with our People Department
• Work Simulation assignment: Completed remotely
• Final Interview: Video call with the direct supervisor (*) We will notify you in advance of any changes or additional steps. Please note that the position will remain open until the process is fully concluded.