Marketing Manager

Join the team at InterContinental Rome Ambasciatori Palace, a 5-star luxury hotel by IHG located in the heart of Rome, on the iconic Via Veneto. We are looking for a talented, creative and results-driven Marketing Manager to lead the hotel's marketing and communication activities, strengthening our brand positioning, increasing visibility and engagement, and supporting the hotel's commercial and business objectives.

About Us
As the world's first and most global luxury hotel brand, InterContinental Hotels & Resorts has pioneered international travel since the 1940s. We are passionate about sharing our renowned international know-how and cultural wisdom in truly inspiring surroundings. Our colleagues take pride in being genuine ambassadors of the InterContinental brand, sharing a passion for travel, culture and diversity. We create memorable experiences for guests seeking a richer perspective on the world. If you are ready to embrace a world of opportunities, we would be delighted to welcome you to the world's most international luxury hotel brand.

About the Role
As Marketing Manager, you will be responsible for developing and implementing the hotel's marketing and communication strategy. The ideal candidate combines strong expertise in brand management, communications, digital marketing and event management with a commercial mindset and strong analytical skills. In this role, you will contribute to strengthening the hotel's positioning within the luxury hospitality market, increasing brand visibility and guest engagement, and supporting the achievement of business objectives. You will work closely with the Commercial, Revenue and Operations teams, as well as external partners, ensuring that all marketing activities are aligned with brand standards and focused on creating value for the hotel.

Key Responsibilities
• Manage the hotel's digital presence and relevant distribution channels, ensuring content is up to date, engaging and aligned with the hotel's brand positioning.
• Manage the hotel's website, ensuring content accuracy and SEO optimization to improve organic visibility.
• Develop and create content for social media channels, driving community engagement and strengthening the hotel's online presence.
• Ensure consistency of the hotel's brand image and identity across all online and offline communication channels.
• Collaborate with designers, creative agencies and external suppliers to develop promotional materials, advertising campaigns and communication assets.
• Work closely with PR agencies to develop and implement strategies aimed at increasing the hotel's reputation and visibility, acting as the main point of contact for media enquiries.
• Develop and maintain relationships with key clients, business partners, local stakeholders, influencers and media representatives.
• Plan, implement and monitor digital marketing campaigns aimed at increasing brand awareness, online visibility and direct bookings.
• Analyse marketing performance through reporting and analytics tools, identifying opportunities for continuous improvement and optimization.
• Leverage data, automation tools and AI-powered solutions to improve customer insights, optimize campaign performance and support data-driven decision-making.
• Evaluate and implement new digital technologies and AI tools to enhance content creation, operational efficiency and marketing effectiveness, with particular focus on the hotel's visibility across online channels.
• Prepare regular marketing performance reports and provide strategic recommendations based on results and insights.
• Plan, coordinate and execute events and promotional initiatives aimed at increasing hotel visibility, attracting new customers and strengthening relationships with existing clients.
• Collaborate with operational departments to ensure the successful execution of events, promotional activities and guest experiences.
• Plan and coordinate entertainment activities across the hotel's outlets, contributing to guest engagement and the overall hotel experience.
• Collaborate with Revenue Management, Sales, Reservations, Events and Operations teams to develop marketing initiatives that support revenue growth and strengthen the hotel's competitive positioning.
• Manage the annual marketing budget and communication plan, ensuring effective allocation of resources and achievement of strategic objectives. Requirements
• Degree in Marketing, Business, Communications or a related field.
• Excellent written and spoken Italian and English.
• Proven experience in marketing and communications roles, preferably within luxury hospitality or premium environments.
• Strong knowledge of the local market, industry dynamics and key consumer trends.
• Excellent command of Microsoft Office, graphic design tools such as Canva and Adobe Creative Suite, CMS platforms such as WordPress, social media platforms and digital marketing tools.
• Strong knowledge of digital marketing disciplines, including SEO, SEM, Google Ads, social media marketing and email marketing.
• Familiarity with AI-powered marketing tools and a strong interest in emerging technologies and digital innovation.
• Excellent planning, organizational and priority-management skills, with a strong focus on follow-up and timely execution.
• Strong analytical skills and the ability to turn data and insights into actionable strategies.
• Excellent communication, interpersonal and presentation skills.
• Proactive and creative approach, with a strong commitment to continuous improvement.
• Results-driven mindset and ability to perform effectively in a dynamic and fast-paced environment. Compensation & Benefits
• RAL: €35,000 to €45,000, based on experience
• Service Charge
• Staff meals
• IHG employee benefits and development opportunities What You Can Expect From Us We provide our colleagues with everything they need to build a successful career, starting with competitive compensation and a benefits package designed to recognize and reward individual contribution. We believe in the value of people and foster an inclusive working environment where every colleague can express their authentic self and reach their full potential. We promote a culture built on trust, collaboration and mutual respect, welcoming different backgrounds, experiences and perspectives. Join us and contribute to creating extraordinary experiences in one of Rome's most iconic luxury hospitality destinations.