Global Social

Accountabilities

Job Description
The Global Social & Talent Manager is responsible for growing MCM’s cultural relevance, brand presence and audience engagement through the development and execution of global social media strategies, compelling digital storytelling, talent relationships and influential brand partnerships. The role drives the brand’s social media presence across global platforms, identifying opportunities to increase reach, engagement and audience growth while reinforcing MCM’s positioning as a luxury, tech-driven fashion brand. This includes identifying and managing relationships with talent, creators and influencers, developing innovative social-first initiatives and ensuring content aligns with broader brand strategies and campaign priorities. Working closely with Performance Marketing, E-Commerce, CRM, Omnichannel and other cross-functional teams, the role will drive social commerce opportunities, monitor platform performance and market trends, and leverage data-driven insights to optimise content strategies, talent investments and overall social media performance.

Key Responsibilities
• Develop and execute the global social media strategy, ensuring alignment with overall brand positioning, marketing objectives and campaign priorities.
• Lead global social media projects and innovative campaigns to strengthen brand presence, cultural relevance and audience engagement.
• Develop and manage the global social media content calendar, overseeing content planning, scheduling, publishing and day-to-day channel management.
• Identify, develop and manage relationships with talent, creators and influencers, driving impactful collaborations and influential brand partnerships that strengthen MCM’s cultural relevance and reach.
• Drive audience growth, engagement and community development across all global social media channels.
• Develop innovative social storytelling and content initiatives that reinforce brand positioning and bring campaigns to life across relevant platforms.
• Identify emerging social media platforms, digital trends, technologies and cultural opportunities to drive innovation and strengthen the brand's digital presence.
• Build strong relationships with Performance Marketing and E-Commerce teams to develop effective social commerce strategies and maximise traffic, engagement and conversion opportunities.
• Collaborate closely with Consumer & Market Insights, Paid Media and Omnichannel teams to contribute to an integrated 360° reporting and measurement strategy.
• Monitor social media performance, platform trends, competitive activity and audience sentiment to identify opportunities and inform strategic decisions.
• Manage social media reporting platforms, templates and analytics, using data-driven insights to measure performance against objectives and KPIs and optimise content and talent investments.
• Ensure strong cross-functional alignment with internal stakeholders, including Content, Licenses, Marketing, E-Commerce, CRM and Global Sustainability teams.
• Manage relationships with external agencies and relevant partners to support the delivery of global social media and talent initiatives. Requirements
• 5+ years of experience in global social media marketing, digital marketing, influencer or talent management, ideally within a global luxury, fashion or lifestyle brand.
• University degree at Bachelor's or Master's level in Marketing, Communications, Digital Media or a related discipline.
• Extensive knowledge and understanding of the global digital and social media landscape, including emerging platforms, trends and digital innovation.
• Proven experience developing and executing social media strategies, content calendars and integrated digital campaigns.
• Experience identifying, managing and developing relationships with talent, creators, influencers and external brand partners.
• Strong understanding of social media metrics, social listening, web analytics and data-driven insights, with the ability to translate performance data into actionable strategies.
• Passion for innovative digital marketing, cultural trends, new technologies and disruptive storytelling.
• Proficiency in social media management tools, analytics platforms and reporting dashboards.
• Excellent project management skills, with the ability to manage multiple priorities and deliver complex global initiatives.
• Strong communication, relationship-building and interpersonal skills, with the ability to influence and collaborate effectively across diverse stakeholders.
• Creative, commercially minded and culturally connected, with a strong understanding of luxury brand positioning and audience engagement.
• Resilient, adaptable and proactive, with the ability to operate effectively in a fast-paced, evolving environment.
• Full professional proficiency in English
• undefined Compensation: €45k–€55k Work Location/Arrangement: On-site, Full-time Working With Us With a highly collaborative workforce working from offices and stores around the world, MCM established a multinational/multicultural organization. To uphold the culture & value of MCM, we intend to fulfil our corporate social responsibility by implementing the following values and to comply with high degree of legitimacy and ethical standards. Our employees make the best efforts to become high-performing individuals who reflect the diversity of the communities in which we work and live. MCM’s commitment to diversity and inclusion includes recruiting and retaining employees from diverse backgrounds and experiences, creating awareness of diversity issues and benefits, and fostering a supportive environment where inclusivity is expected and prioritized. We have zero tolerance in any form of harassment, insultation, ostracization or groundless defamation of any other person.