REMOTE Amazon Marketplace Analyst
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Key Responsibilities
SKU Performance Analysis
• Analyze individual SKU performance including sales trends, keyword rank, conversion rate, traffic, and Buy Box status.
• Identify underperforming SKUs and determine root causes impacting performance.
• Monitor category trends and changes in rank or demand. Competitive Intelligence
• Conduct in-depth competitor analysis including pricing, promotions, ranking, monthly sales, ad spend, etc.
• Track competitor rank, review velocity, and new product launches within key categories.
• Identify opportunities to differentiate listings and improve competitive positioning. Pricing & Promotion Insights
• Monitor pricing competitiveness across key SKUs and competitors.
• Identify opportunities for promotions, coupons, or pricing adjustments to improve rank and conversion. Reporting & Insights
• Prepare clear reports summarizing SKU performance, competitive landscape, and actionable recommendations.
• Track the impact of implemented changes and measure performance improvements over time. Qualifications
• Experience analyzing products within Amazon Seller Central or Vendor Central.
• Strong understanding of Amazon ranking factors, search algorithm fundamentals, and conversion optimization.
• Experience analyzing Sponsored Ads performance and campaign structure.
• Ability to interpret marketplace data and translate it into actionable recommendations.
• Strong analytical and problem-solving skills.
• High attention to detail and ability to work across large SKU catalogs. Preferred Experience
• Experience with Amazon analytics tools (e.g., Helium 10, SmartScout, DataDive, etc.).
• Experience working with multi-brand portfolios or large SKU counts.
• Familiarity with keyword research and search trend analysis. Deliverables
• SKU-level performance evaluations.
• Competitor benchmarking reports.
• Listing optimization recommendations.
• Advertising optimization recommendations.
• Ongoing marketplace insights and opportunity identification.
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