Product Designer

You will be the first designer at Point-out: a hands-on product designer who owns the product experience leveraging AI-powered prototyping tools. Who we are Every day, millions of people ask artificial intelligence what to buy, whom to believe, how to stay informed. Chatbot answers have become a new medium in which knowledge takes shape and choices are guided. This is our starting point: understanding how it happens. We are a team born of the friction between physics, economics, and communication. That is why we build intelligence products that measure, and make legible, how the media, AI models, and AI agents select their sources and portray companies and people. We want the systems through which knowledge flows to be observable and verifiable. Whoever joins Point-out won’t find predefined boundaries: they will draw them with us. What we are building An AI-powered platform for GEO (generative engine optimization) and GEA (generative engine advertising). It measures how a brand and its competitors appear in AI searches on ChatGPT, Gemini, Perplexity or Claude, identifies what should be done about it across owned channels, earned media and paid investments, and helps marketing and communication teams carry out those actions within the tools they already use. SEO took two decades to become an industry; GEO is taking shape now. We are building it from Italy, with expansion to other European markets planned, and have recently closed our first funding round while preparing the next. The role We are looking for an hands-on product designer who can independently lead discovery, design and validation, establish a rigorous design practice, and use AI to accelerate exploration and prototyping. Working closely with our founder CTO and the other founders, you will take ambiguous customer and business problems through research, UX and UI design, working prototypes and shipped features, balancing user needs, commercial priorities and technical constraints. What you will do
• Shape the product with the founders. Understand their vision in depth and challenge it where it needs challenging. You are a sparring partner, not an executor.
• Know the market. Track competitors, market standards and sector regulation, and bring that knowledge into what we build.
• Talk to users. Interview the marketing and communication professionals who use our product, map how they work and turn the gaps into insights the team can act on.
• Design the features. User workflows, analytics views and the way people interact with the agentic AI capabilities at the heart of the product.
• Prototype quickly. Go from wireframes to working prototypes with tools such as Claude Design and Lovable, so real users can test before engineering builds.
• Learn from what ships. Monitor how people actually use the product and bring what you learn into the next iteration. What we are looking for An individual contributor, ready to work independently from day one while collaborating closely with the CTO, founders and customers.
• Substantial product-design experience. 2+ years designing and shipping digital products, including significant work on B2B SaaS or similarly complex workflow products. Scope and impact matter more than degree or tenure.
• Proven ownership from discovery to launch. A portfolio of shipped products showing how you framed ambiguous problems, tested assumptions, made trade-offs with engineers and improved the experience after release, including something you helped build from its earliest stages.
• Strong design craft and systems thinking. Advanced Figma (or equivalent); strong interaction design, information architecture and visual design; reusable components and patterns; attention to accessibility, responsive behavior, error states and implementation quality.
• Effective AI-assisted prototyping. Hands-on use of Claude Design, Lovable or equivalents to build and test interactive prototypes, judging outputs critically and telling a useful prototype from production-ready software.
• Clear communication in Italian and English. You can lead customer interviews, facilitate workshops and document decisions with technical and non-technical stakeholders in both languages.
• Independent user research. You plan and run interviews and usability tests, recruit participants, synthesize evidence and choose methods proportionate to the decision.
• Nice to have. Experience as first designer or design lead in an early-stage startup, including recruiting and mentoring designers; knowledge of SEO, GEO/GEA or marketing technology and of the B2B tools marketing and communication teams use; hands-on experience with Supabase, Vercel or similar and enough frontend knowledge for coded prototypes; a design practice built across multiple products, markets or languages.