Trade Marketing
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Key Responsibilities
- Define and implement Trade Marketing and Category Development strategies in line with company objectives.
- Analyze category performance, market trends, and consumer behavior to identify growth opportunities.
- Develop and lead category management projects for key clients (Modern Trade and Retail).
- Partner with Sales teams to build customer plans, assortments, planograms, and promotional strategies.
- Lead category reviews and deliver strategic presentations to clients.
- Monitor sales KPIs, profitability, and ROI of trade activities.
- Coordinate in-store activities and visibility materials, ensuring alignment with brand positioning.
- Manage Trade Marketing and Category budgets, ensuring efficiency and return on investment.
- Collaborate with Marketing, Sales, and cross-functional teams to ensure strategic alignment. Required Skills
- Strong analytical mindset with a data-driven approach.
- In-depth knowledge of Category Management principles.
- Solid understanding of FMCG dynamics and Modern Trade channels.
- Ability to translate data into actionable insights and strategic recommendations.
- Excellent communication and presentation skills, including with external stakeholders.
- Strong influencing and stakeholder management skills.
- Proactive, results-oriented, and problem-solving attitude. ## Le
profil recherché
Requirements
- Degree in Economics, Marketing, or related fields.
- 3-5 years of experience in Trade Marketing, Category Management, or Category Development roles within FMCG.
- Strong knowledge of market data tools (e.g., Nielsen, IRI, or similar).
- Proven experience managing complex, cross-functional projects.
- Good command of English.
- Willingness to travel within Italy.
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