Performance Manager

h3About The Company /h3 /brpAt Smartness, we are building the future of hospitality tech.
Our SaaS helps lodging providers boost revenues by 30%+ and get more direct bookings.
We are the fastest-growing B2B SaaS in the industry, trusted by 4,000+ clients across 40+ countries, with billions of euros in bookings processed.
Backed by top international investors and named one of Italy's Top 10 LinkedIn Startups, we are on a mission to scale globally.
Want to grow with us?
Let's go
/p /brh3About The Role /h3 /brpWe're looking for a bPerformance Manager /b to take ownership of our paid acquisition strategy, drive measurable business growth, and help Smartness scale across international markets.
You'll join a lean, high-performing Marketing team of five people, where everyone takes ownership, moves fast, and contributes beyond their specific area of expertise.
This isn't a role for someone who simply manages advertising campaigns.
We're looking for someone who combines deep performance marketing expertise with a hands-on, entrepreneurial mindset, strong analytical skills, and a genuine passion for AI and experimentation.
You'll manage a significant advertising budget of approximately €250,000 per month, with the goal of generating at least €400,000 in monthly ARR through paid acquisition.
/p /brh3Your Main Responsibilities Will Include /h3 /brul /brliPerformance marketing strategy: define and execute paid acquisition strategies aligned with Smartness' business objectives, focusing on lead generation, customer acquisition, and revenue growth across multiple markets.
/li /brliPaid campaign management optimization: take full ownership of campaigns across Google Ads, Meta Ads, and other relevant platforms, continuously optimizing performance, conversion rates, and acquisition costs.
/li /brliBudget ownership ROI optimization: manage significant monthly advertising investments, making data-driven decisions to maximize efficiency, profitability, and return on investment.
/li /brliCreative strategy production: own the entire creative production process, from identifying and coordinating external creators and partners in Italy and the DACH region to collaborating with internal stakeholders and ensuring high-quality, on-time delivery.
/li /brliContinuous creative testing: drive a fast-paced creative experimentation process, ensuring weekly content refreshes to prevent audience fatigue, test new approaches, and continuously improve campaign performance.
/li /brliAnalytics, tracking reporting: monitor key performance indicators, analyze campaign data, and turn insights into concrete actions.
You'll use tools such as Google Analytics, Google Tag Manager, and HubSpot to evaluate performance and identify opportunities for improvement.
/li /brliNew acquisition channels experimentation: proactively identify, propose, and test new acquisition strategies, channels, and approaches to accelerate growth.
/li /brliAI-powered initiatives special projects: leverage AI tools, automation, and vibe coding to build solutions, improve processes, and take ownership of projects beyond traditional performance marketing, from identifying opportunities to execution and measurement.
/li /brliCross-functional collaboration: work closely with Marketing, Sales, Customer Experience, and other teams to improve lead quality, conversion rates, customer acquisition, and overall business performance.
/li /br /ul /brh3What are we looking for?
/h3 /brul /brliStrong performance marketing experience: you have at least 7 years of relevant experience in performance marketing, with a proven track record of managing and scaling paid acquisition campaigns.
/li /brliExperience managing significant budgets: you've already managed advertising budgets of approximately €250,000 per month for a single client or business, and you know how to allocate resources effectively to maximize results.
/li /brliDeep expertise in paid advertising: you have advanced, hands-on knowledge of Google Ads, Meta Ads, and other relevant acquisition platforms, and you know how to continuously improve campaign performance.
/li /brliData-driven thinking: you're highly analytical and comfortable working with KPIs, attribution, tracking, and reporting.
You don't rely on assumptions: you test, measure, learn, and optimize.
/li /brliCreative mindset execution: you understand that creative performance is a critical driver of paid acquisition.
You know how to develop testing strategies, coordinate external creators, and ensure a constant flow of fresh, high-performing content.
/li /brliEstablished network of creative partners: you already have experience working with external creators, freelancers, or agencies, ideally with an existing network across the Italian and DACH markets.
/li /brliAI-native mindset: AI is already an integral part of how you work.
You're comfortable us