Sales Digital Advertising Manager

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Job ID
**
Location
Milan, Italy
Business
The Walt Disney Company (EMEA)
Date posted
Oct. 13, **
The primary responsibility of the Sales Digital Advertising Manager is to drive advertising revenue for Disney+ and other media platforms (e.g., Social Meta, YouTube) by managing and developing relationships with media agencies and/or clients in the Italian market.
This role will focus on generating incremental revenue, delivering strategic and creative advertising solutions, and building long-term partnerships. The role reports to the Italy Integrated Ad Sales Senior Manager and works as part of the Italy Advertising Sales team.
The successful candidate will also support the strategic planning of their Big Media Agencies or Direct Clients portfolio and actively contribute to sales growth across key platforms.
You'll join a team grounded in our Disney values, acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration and caring deeply for our Community. These values shape how we work and how we support one another every day.
This role will be based in our Milan office, 4 days a week, with either a Monday or Friday working from home. The internal job title will be Digital Sales Manager.
What You Will Do
Achieve and exceed revenue targets on a weekly, monthly, and quarterly basis, as agreed with the line manager
Cultivate strong, multi-level relationships across media agencies, particularly with planning and buying teams
Proactively pitch and sell multi-platform content packages and campaign-led solutions
Grow existing business and identify new revenue streams within the agency and/or client portfolio
Develop and nurture relationships with key decision-makers and C-level stakeholders across agencies and/or direct clients to drive long-term strategic partnerships
Provide accurate forecasting and regular reporting to management
Ownership of a defined agency/client patch and performance against set revenue targets
Contribution to market intelligence and competitive positioning in Italy
Use analytical tools and dashboards to monitor performance and maximise sales opportunities
Anticipate risks within the portfolio and implement focused sales strategies to address them; ability to navigate campaign escalations and contribute to long-term positive solutions
Conduct campaign analysis to extract actionable insights and future recommendations through Sales Hub
Lead and support new business pitches, develop complex media plans, and present strategic advertising solutions
Identify training, events, and hospitality needs within agency partners and communicate these to the line manager
Lead agency/client plenary sessions, presentations and thought leadership initiatives designed to elevate market awareness and generate commercial opportunities
Collaborate closely with Client Services team (campaign management and ad operations) to develop holistic client proposals from a sale to implementation and technical troubleshooting
Collaborate with Account Managers in other EMEA regions
Stay informed on key market and category trends and leverage them to shape sales narratives
Required Qualifications & Skills
Significant experience in media sales, preferably within a major media owner, broadcaster, streaming service or digital / social media companies
Experience in Sales Planning functions in the digital media industry, with a focus on video advertising; Deep understanding of the digital ecosystem, including familiarity with VOD, BVOD, and SVOD platforms
Knowledge of Connected TV (CTV) landscape and cross-media opportunities
Proven experience managing a strong client/agency portfolio in the Italian media landscape
Strong grasp of programmatic trading models and direct relationships with agency trading desks
Knowledge of different planning models: Direct IO, Programmatic Guaranteed and PMP
Demonstrated ability to deliver strategic, cross-platform advertising solutions in a highly competitive environment - Confident in leading presentations and communicating complex media strategies
Track record of driving incremental revenue and growing investment from clients
Capable of developing and executing long-term sales strategies aligned with business goals
Skilled in media planning and use of analytics for performance improvement
Extensive experience in digital and video advertising sales
In-depth knowledge of the Italian digital and CTV advertising market
Strong relationships with senior-level contacts within media agencies
Strategic thinker with a proactive, solution-oriented mindset
Excellent communication and pre