Retail Market Manager, Fendt, Southern Europe
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OverviewAs Retail Market Manager you drive regional sales and marketing initiatives to strengthen the Fendt brand presence and support dealer networks.
You lead digital campaigns, local trainings, and event activities, shaping market-specific communications and training concepts.
You partner with Marketing Communications to ensure a coherent, region-wide message and execute data-driven actions to grow the sales funnel.
You guide a regional team, aligning with business managers to deliver measurable impact in a sustainable, farmer-focused mission.
Retribuzione / Benefitsbonus scheme
company car
flexible working time
remote work option
private health insurance
canteen with meal allowance
ResponsabilitàConceive and implement regional sales and marketing activities across channels to support Field Retail Managers, Product Specialists and dealers
Support Marketing Communications in B2B2C brand messaging and cross-media regional execution
Create and regionalize digital campaigns, monitor implementation and success, adapt training concepts
Plan and deliver local Sales and Marketing trainings via Sales Engineers; oversee local DEMO activities for Full Line
Plan and support events (product launches, fairs, field days) and analyze customer feedback (NPS) to drive improvements
Manage regional A&SP budgets in coordination with MC; oversee lead capture during trade shows and events
Oversee dealer and customer master data and coordinate regional retail topic alignment with local business managers
Provide leadership for Subordinate A&SP Managers and Sales Engineers; coordinate framework conditions for objectives
Requisiti fondamentaliMarketing experience, preferably in agricultural, grounds care or equivalent equipment business
Sales or business development experience a strong plus
Education in Agricultural Business Management, Economics or Marketing (preferred)
Excellent organizational skills and team work orientation
Strong written and spoken English; Spanish a plus
Numeracy, analytical ability, and commercial acumen
Availability to travel ~50%
strong collaboration
data-driven decision making
effective communication
digital campaigns
lead-to-order processes
marketing analytics
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