Lifecycle Marketing Lead | Emea
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Overview
As Lifecycle Marketing Lead, you architect Deel's end-to-end customer journey to maximize lifetime value and reduce churn across multi-channel messaging. You define the retention roadmap, translate data into personalized lifecycle strategies, and own the metrics and investment decisions for retention. You'll work with Product, Analytics and Marketing to align releases and onboarding with brand strategy, shaping how customers experience Deel at scale. This is a high-impact role in a fast-growing, global SaaS company.
Retribuzione / Benefits
Stock grant opportunities
Optional flexible working office membership (IWG)
Additional perks and benefits by country
Total rewards programs
Inclusive and diverse workplace
Competitive pay aligned with market
Responsabilità
Design and execute multi-channel automated journeys across onboarding, activation, retention, win-back and expansion stages
Create dynamic user segments using behavioral and transactional data for personalized messaging
Lead A/B and multivariate testing to optimize conversions and retention
Manage and optimize CRM stack (Braze, HubSpot, Salesforce Marketing Cloud) ensuring data quality and deliverability
Own LTV attribution framework and report retention performance to senior leadership
Collaborate with Product, Product Marketing and Content to align messaging with product releases and onboarding
Provide guidance and best-practice reviews to other marketing team members
Requisiti fondamentali
8-12 years in Lifecycle Marketing, CRM, or Retention Marketing in a high-growth B2B environment
Hands-on proficiency with enterprise CRM/lifecycle tools (Braze, Customer.io, HubSpot, Salesforce Marketing Cloud) and CDPs
Strong analytical mindset with proficiency in SQL, Looker, or similar analytics platforms
Deep understanding of retention metrics, funnel dynamics, LTV, churn and email deliverability
Proven track record solving complex retention problems with measurable business impact
Growth mindset: data-driven, curious, focused on exceptional customer experiences
growth mindset
data-driven
cross-functional collaboration
Braze
Customer.io
HubSpot
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