Service Marketing Manager
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OverviewIn this role you will lead the EMEA Service Marketing strategy to drive growth across regional markets.
You will align with operating units and global stakeholders to shape service offerings, support sales effectiveness, and expand market share.
You'll leverage market insights and competitive analysis to identify opportunities and deliver measurable commercial outcomes.
The position combines strategic marketing, sales enablement, and customer engagement to advance the service business across the region.
Retribuzione / Benefitscompetitive salary
flexible benefits package
short-term incentive plan (MIP)
ResponsabilitàDevelop and execute the EMEA Service Marketing strategy aligned with growth objectives
Define and enhance service offerings to support revenue growth and market expansion
Analyse market trends, customer feedback, and competitive activity to identify opportunities
Lead service sales enablement initiatives including training, engagement, and sales tools
Support digital marketing, branding, conferences, and customer engagement across the service business
Partner with Operating Units, regional teams, and global stakeholders to align priorities
Develop business cases, market assessments, and strategic recommendations to support growth
Monitor performance metrics and actions to improve commercial effectiveness and market impact
Requisiti fondamentaliExperience in strategic marketing, commercial strategy, product marketing, or business development
Proven success developing and executing regional or multinational marketing strategies
Proven ability to influence senior stakeholders and lead cross-functional initiatives
Strong use of market insights, customer research, and competitive analysis to support decisions
Ability to travel as required within the EMEA region
Influencing senior stakeholders
Cross-functional collaboration
Strategic thinking and analytical mindset
Digital marketing
Brand development and communications
Sales enablement programs and training initiatives
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