Senior Marketing Lead
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In this role, you will lead marketing and market development for Specialized Surgical therapies across ME & ICA regions, focusing on Hernia, Wound Management, and TruClear.
You will partner with sales, upstream marketing, and clinical teams to drive adoption, awareness, and patient access, leveraging data-driven insights and digital tools.
You'll shape regional growth strategies, educate stakeholders, and manage campaigns and events to expand market presence.
This is a strategic, cross-functional role that blends analytics, education, and execution to improve patient outcomes.
Se desidera saperne di più su questa opportunità o sta pensando di candidarsi, la preghiamo di leggere le seguenti informazioni.flexible benefits packageLead marketing and market development for Hernia, Wound Management, and TruClear therapies across the specified regionsDrive therapy adoption and awareness through customer education, clinical engagement, and value-based messagingCollaborate with sales, upstream marketing, distributors, clinical, and market access teams to implement regional growth strategiesDevelop stakeholder engagement plans aligned with business prioritiesAnalyze market trends, customer insights, and competition to inform strategyCoordinate with regional stakeholders on campaigns, plans, and market expansionSupport congresses, workshops, and therapy training initiativesIdentify barriers to adoption and propose actions to improve market access and growthApply Lean and process optimization to streamline workflows across indirect regionsDrive data-driven marketing via commercial dashboards to track adoption, penetration, and ROIUtilize data analytics, digital tools, and AI-driven insights to optimize segmentation, forecast trends, and ROIExplore digital platforms and automated marketing to scale education and communicationsBachelor's degree in Business Administration, Marketing, Life Sciences, Engineering, or related field10+ years of sales and marketing experience xysqume in healthcare or medical devicesCross-functional collaboration experience with commercial, marketing, clinical, and market access teamsStrong communication, presentation, and project management skillsStrong analytical mindset with ability to translate data into actionable strategiesStrong communicationCross-functional collaborationAnalytical mindsetMarket analyticsData-driven marketing and dashboardsAI-driven insights in marketingSenior Marketing Lead / Specialized Surgical
- Indirect (ME & ICA) markets pordenone, friuli venezia giulia, it#J-*-Ljbffr
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