Digital Marketing Executive

ppbMandarin Oriental Cristallo, Cortina (Pre-Opening) /b /p pMandarin Oriental Cristallo, Cortina is an upcoming luxury alpine resort set above the iconic mountain town of Cortina d'Ampezzo, in the heart of the UNESCO?listed Dolomites.
Scheduled to open in Winter ****, this landmark property will feature 83 elegantly appointed guestrooms and suites, many offering breathtaking views of the surrounding mountains.
Blending the historic charm of the legendary Cristallo Hotel with Mandarin Oriental's legendary service and contemporary luxury, the resort will offer exceptional restaurants and bars, refined event spaces, and a world?class Spa Wellness sanctuary with extensive wellness facilities.
Guests will enjoy an unparalleled alpine experience throughout the year, including skiing, hiking, mountain biking, climbing and wellness retreats, establishing the resort as one of Europe's most prestigious mountain destinations.
/p h3Role Summary /h3 pAs Digital Marketing Executive at Mandarin Oriental Cristallo, Cortina, you will support the execution of the resort's digital marketing strategy throughout the pre?opening phase and ongoing operations.
Reporting to the Marketing Communications Manager, you will be responsible for managing digital content, social media channels, website updates, CRM campaigns and online marketing initiatives to strengthen brand awareness, drive engagement and support commercial performance.
Working closely with Corporate Digital Marketing and the Commercial team, you will ensure all digital touchpoints reflect the exceptional standards and luxury positioning of Mandarin Oriental.
/p h3Key Responsibilities /h3 h3Pre?Opening Responsibilities /h3 ul liSupport the execution of the digital marketing strategy for the pre?opening of Mandarin Oriental Cristallo, Cortina.
/li liCoordinate the creation and publication of pre?opening digital content across all relevant platforms.
/li liAssist in the launch of the resort's website, ensuring content accuracy, brand consistency and SEO optimisation.
/li liPrepare digital assets, photography and video content in collaboration with Corporate Marketing and external agencies.
/li liSupport the implementation of CRM campaigns and database?building initiatives ahead of opening.
/li liCoordinate with Revenue, Sales, PR and Marketing teams to promote pre?opening campaigns and launch milestones.
/li liAssist in tracking digital performance and preparing regular reporting during the pre?opening phase.
/li /ul h3Digital Marketing /h3 ul liManage and update website content in accordance with Mandarin Oriental brand standards.
/li liPlan, schedule and publish engaging content across the resort's social media platforms.
/li liCoordinate digital campaigns to support rooms, restaurants, spa, events and seasonal promotions.
/li liAssist in developing content calendars aligned with the resort's commercial and marketing objectives.
/li liSupport SEO, SEM and paid digital advertising initiatives in collaboration with Corporate Digital Marketing and external agencies.
/li liMonitor online trends and identify opportunities to enhance digital visibility and guest engagement.
/li liProduce compelling digital content including copywriting, photography briefs, short?form videos and newsletters.
/li /ul h3CRM Performance Marketing /h3 ul liSupport the execution of email marketing and CRM campaigns.
/li liMaintain customer databases in compliance with company standards and data privacy regulations.
/li liMonitor campaign performance and prepare reports on website traffic, social media engagement, email performance and digital ROI.
/li liAnalyse campaign results and recommend optimisation opportunities.
/li /ul h3Brand Content Management /h3 ul liEnsure all digital content is consistent with Mandarin Oriental's brand guidelines, tone of voice and visual identity.
/li liCollaborate with PR, Sales, Revenue, Spa, Food Beverage and Operations to promote key experiences and campaigns.
/li liCoordinate with photographers, videographers, designers and creative agencies to develop high?quality digital assets.
/li liMonitor online reputation and support the management of guest reviews and digital brand presence when required.
/li /ul h3Qualifications Experience /h3 pThe ideal candidate will possess: /p ul liBachelor's degree in Marketing, Digital Marketing, Communications or a related discipline.
/li liMinimum 2–3 years of experience in Digital Marketing, preferably within luxury hospitality, luxury retail or premium lifestyle brands.
/li liPrevious pre?opening experience is considered an advantage.
/li liStrong understanding of digital marketing channels including social media, CRM, SEO, SEM and content marketing.
/li liExperience managing websites and Content Management Systems (CMS).
/li liExcellent copywriting and content creation skills with strong