Digital Marketing Automation

19 ore fa

Lazio, Italia Miodottore Tempo pieno

DocPlanner Italy, leading company for healthcare digital services, is looking for a Digital Marketing Specialist to join our Lead Generation local team and play a pivotal role in creating processes that are as automated as possible in order to generate qualified leads.
We're looking for an
Digital Marketing Automation
to join our Marketing team.
You'll run inbound and paid campaigns aimed at
doctors/clinics
, turning our database and digital channels into a steady flow of
qualified leads
.
What you'll do
Execute and optimize our
B2B inbound strategy
, using our database to generate
MQLs/qualified contacts
at every stage of the lifecycle;
Run and monitor
email and WhatsApp campaigns
and build
automation flows
that create a great customer experience
Analyze campaign data to understand
which channels bring MQLs and how they convert
Optimize
forms, landing pages and CTAs
to improve conversion, and test new lead generation channels
Support the
content marketing strategy
and collaborate with Global Marketing to deliver on time
Work closely with the
paid team
to align audiences, messages and landing pages and maximize MQLs
What success looks like
Delivering
MQLs in line with budget
Working with Sales to reach
inbound MRR goals
Improving
MQL volume, MQL?SQL conversion and campaign engagement
What we're looking for
2–4 years
of experience in B2B digital marketing, ideally in lead generation
Hands?on experience with
inbound campaigns
(email, WhatsApp, automation); knowledge of
paid channels
(Meta, Google Ads) is a big plus
A
data?driven
mindset: you turn campaign data into optimizations
Ability to deliver
quality work at a fast pace
, with
proactivity and ownership
HubSpot
and/or
Salesforce
knowledge
Good collaboration skills with content, paid, events and sales
Good
English
for an international environment
Nice to have
Experience with
Jira
or similar tools
Cross-cultural communication skills
Additional information:
Working in hyper?growing company within an international environment
Compensation range *K
Smart Working 50%
Ticket restaurant 10 Euro/Day
Welfare up to € 1,200 for you and your family
Health insurance to take care of your health
Self?care platform: Access the Mental Well?being Ifeel platform because we believe mental health comes first
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