Sales Digital Advertising Manager

16 ore fa

Milano, Lombardia, Italia The Walt Disney Company (Emea) Tempo pieno

Résumé du poste: Job Requirements

About the Role
ability to navigate campaign escalations and contribute to long-term positive solutions Conduct campaign analysis to extract actionable insights and future recommendations through Sales Hub Lead and support new business pitches, develop complex media plans, and present strategic advertising solutions Identify training, events, and hospitality needs within agency partners and communicate these to the line manager Lead agency/client plenary sessions, presentations and thought leadership initiatives designed to elevate market awareness and generate commercial opportunities Collaborate closely with Client Services team (campaign management and ad operations) to develop holistic client proposals from a sale to implementation and technical troubleshooting Collaborate with Account Managers in other EMEA regions Stay informed on key market and category trends and leverage them to shape sales narratives Required Qualifications Deep understanding of the digital ecosystem, including familiarity with VOD, BVOD, and SVOD platforms Knowledge of Connected TV (CTV) landscape and cross-media opportunities Proven experience managing a strong client/agency portfolio in the Italian media landscape Strong grasp of programmatic trading models and direct relationships with agency trading desks Knowledge of different planning models: Direct IO, Programmatic Guaranteed and PMP Demonstrated ability to deliver strategic, cross-platform advertising solutions in a highly competitive environment
- Confident in leading presentations and communicating complex media strategies Track record of driving incremental revenue and growing investment from clients Capable of developing and executing long-term sales strategies aligned with business goals Skilled in media planning and use of analytics for performance improvement Extensive experience in digital and video advertising sales In-depth knowledge of the Italian digital and CTV advertising market Strong relationships with senior-level contacts within media agencies Strategic thinker with a proactive, solution-oriented mindset Excellent communication and presentation skills (verbal and written, English and Italian) Advanced skills in PowerPoint and Excel for media planning and reporting Strong working knowledge of Salesforce is required, with proven experience in pipeline management and forecasting Familiarity with campaign measurement and effectiveness studies (e.g. Brand Lift, Attention Measurement, Sales Lift, Nielsen) is highly desirable Understanding of both TV and digital media sales strategies Strong organisational and analytical capabilities Team player with the ability to collaborate across departments (e.g., marketing, programming).
The Walt Disney Company is an Equal Opportunity Employer.
We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong.
Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.
We will ensure that individuals with disabilities are provided with reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
Please contact us to request accommodation.
The gross annual salary (RAL) for this position ranges from ** € to ** €.
The final offer within this range will be determined based on objective and neutral criteria, including the candidate's experience and skills.
In addition to the gross annual salary, the overall remuneration package may include benefits and other compensation components, such as bonus schemes based on roles, medical, life