Global Marketing

8 ore fa

Bardi, Emilia Romagna, Italia Bolton Group Tempo pieno

OverviewAs Global Marketing & New Business Development Product Manager, you will help build a distinctive premium seafood brand with cultural relevance.
You will drive brand identity, digital storytelling and collaborations to connect with premium food consumers.
You will identify opportunities to place the brand within gastronomy, wine, design, hospitality and lifestyle.
This role blends brand-building with aesthetics and entrepreneurial energy to turn ideas into concrete initiatives.
Retribuzione / BenefitsMeal vouchers worth 12 per day
Health insurance
Corporate welfare plan
ResponsabilitàBrand Identity & Desirability: define and bring the brand positioning, identity and tone to life; build awareness and desirability among premium consumers
Digital & Social Media: manage digital presence, social platforms, content creation and community engagement
Creators & Influence: identify and activate food creators, chefs and opinion leaders for authentic collaborations
Premium Partnerships & Brand Collaborations: develop and activate collaborations with premium brands in wine, design, hospitality and lifestyle
Experiential Marketing & Brand Activation: design memorable tastings, chef collaborations and events; oversee partners and budgets
Brand & Business Performance: contribute to marketing planning, track brand health and ROI; align with sales and commercial priorities
Cross-Functional & Project Management: coordinate with Sales, Trade Marketing, R&D, Finance and external agencies; guide packaging and innovation initiatives
Requisiti fondamentali3-4 years of experience in Brand or Product Management, Digital Marketing, or similar roles
Hands-on knowledge of digital platforms, social media, creators and content formats; ability to develop engaging digital storytelling and interpret performance insights
Strong understanding of brand positioning and visual identity; experience in partnerships and activations from concept to execution
Fluent in Italian and proficient in English
Creative and entrepreneurial mindset
Curiosity and proactive approach
Strong relationship-building and ability to turn ideas into projects
Digital platforms, social media, creators and content formats; ability to develop engaging digital storytelling and interpret performance insights
Brand positioning and visual identity
Experience in developing partnerships and managing activations from concept to execution