Private Label Sales Manager – Central Europe
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We are looking for a dynamic and results‑oriented Private Label Sales Manager to develop and manage the Private Label business (Modern Trade) in the Central European Area.
The role is responsible for building strategic partnerships with major retailers, driving revenue growth, and overseeing the entire commercial proces, from tender management to product launch.
This position plays a key role in expanding the private label segment, working closely with marketing, R&D, supply chain, and finance.
Main Responsibilities
- Define and execute the Private Label commercial strategy for Central Europe
- Identify and acquire new private label customers (retailers, discount chains, buying groups)
- Manage and develop existing clients to build long‑term partnerships
- Lead negotiations on pricing, contracts, and commercial terms
- Ensure profitable growth aligned with company objectives
Customer & Project Management
- Manage the entire tender process, from customer request to final offer
- Serve as the key point of contact throughout product development and launch
- Translate customer requirements into clear briefs for R&D and Operations
- Ensure timely and successful product launches
Market & Category Analysis
- Monitor market trends, competitors, and private label developments
- Provide market intelligence and strategic recommendations
- Support the innovation pipeline with relevant concepts for clients
- Conduct store checks in key reference markets
Requirement
- Minimum 5 years’ experience in FMCG sales - Private Label Business
- Strongly preferred experience in chocolate, confectionery, bakery or food
- Significant experience in managing retail clients in international markets, or as an Account Manager/National Account Manager in the Italian market, combined with a strong interest in developing into an export‑focused role
- Experience in tender management and complex negotiations
- Strong commercial acumen and negotiation skills
- Strategic mindset combined with operational execution
- Analytical and data‑driven approach
- High level of autonomy and accountability
- German (preferred) or other Central European languages are a plus
- Proactive and solution‑oriented
- Ability to thrive in dynamic environments
Location: South East Lombardy
Rif. LG 56216
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