D2C Manager

Job Posting Title D2C Manager

What you will do

E-Commerce

• Define and execute the online channel strategy, with full responsibility for P&L and the promotional calendar
• Drive media investment priorities, identifying new growth levers for the business
• Collaborate with the Product Lines on the evolution of the online assortment
• Continuously monitor KPIs and sales performance (conversion rate, AOV, ROAS, CAC, traffic), translating data into actionable decisions
• Act as the reference point for HQ on the activation of new technical developments and escalation management
• Manage relationships with key channel partners and vendors (logistics, shipping, technology)
• Lead and develop the resource responsible for e-commerce operations

Physical Channel

• Ensure the commercial performance of the store, continuously monitoring key KPIs (conversion rate, sales, profitability)
• Define the promotional plan and B2B commercial initiatives
• Oversee service standards and the in-store customer experience, in line with brand values
• Oversee stock flows, ensuring proper inventory management
• Manage the store’s P&L
• Coordinate and develop the store team, stepping in directly to address operational issues

Experience

• At least 5-6 years of experience in digital/e-commerce, including 2-3 years in a role with direct responsibility for a D2C channel
• Proven experience managing the P&L of an e-commerce channel, with measurable growth results
• Experience with digital retailer and/or marketplace channels is a plus
• Experience, even indirect, in retail/commercial environments

Technical Skills

• Strong understanding of UX/UI, customer journey, and digital funnel dynamics
• Broad understanding of the digital marketing landscape (SEO, performance marketing, affiliate, CRM, email marketing, and marketing automation)
• Familiarity with e-commerce platforms; knowledge of Shopify is a plus
• Good familiarity with analytics and reporting tools (Google Analytics or equivalent)
• Experience in social commerce (Instagram, TikTok Shop)
• Knowledge of retail KPIs and dynamics

Soft Skills

• Strong stakeholder management and influencing skills, including with international/HQ teams
• Ability to read local market trends and consumer behavior
• Strong customer experience orientation, with a “lead by example” approach to team management
• Entrepreneurial spirit, decision‑making autonomy, and strong problem‑solving skills
• Passion for retail and for people
• Ability to build and maintain strong partnerships and relationships at all levels

Pay Transparency

Employment Type: Permanent Contract; Full-Time National Collective Bargaining Agreement (CCNL): Metalmeccanici Privati Minimum Gross Annual Salary: € 40.000

• Meal tickets
• Smart Working

The Company may offer a different compensation package than the one indicated above, based on objective criteria identified during the selection process (such as experience, skills or changes in the scope and responsibilities of the role). Any such variation is in no way based on previous salary levels or on personal or discriminatory factors. All decisions are made in compliance with the principle of equal pay, the applicable National Collective Bargaining Agreement (CCNL) and EU Directive 2023/970, as well as the relevant national implementing legislation.

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

Haier Europe is part of the Haier Smart Home, the No. 1 company globally in major appliances and among the Fortune's Global 500 and World's Most Admired Companies. Haier Smart Home has a network of 10 R&D centers, 71 research institutes, 35 industrial parks, 143 manufacturing centers and a sales network of 230,000 nodes around the world. We are the world's only IoT Ecosystem Brand that has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 5 consecutive years. We also ranked as the #1 Global Major Appliances Brand according to Euromonitor International for 15 consecutive years. In 2023, we achieved revenues of approximately € 33.6 billion. In Europe, under our high-end brands, including Candy, Haier and Hoover, we are designing the new era of living by offering our household solutions and scenarios to over 45 markets in Europe and beyond.

Haier Europe is headquartered in Vimercate (MB), Italy. More information is available on corporate.haier-europe.com.

#LI-SK1