Freelance Social Media
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Cosa offriamo
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Freelance Social Media & Content Creator Italy (m/f)
About MaxiNutrition
At MaxiNutrition, we want to inspire people to reach their next level – together. We develop high-quality, innovative and delicious sports nutrition for everyone who pursues their athletic goals with passion, backed by our own research and development in Germany and certified quality. Our community trains the way modern fitness works: from Hyrox and CrossFit to running clubs, cycling classes, reformer Pilates and strength training. It’s about getting a little better every day, supported by the people around you. Now we’re bringing this spirit to Italy and are looking for a creative freelancer who brings our brand to life on social media and builds an engaged local community with us.
What you’ll do
- Help us grow MaxiNutrition on social media and strengthen the brand in the Italian market.
- Translate our global content and social media strategy into relevant local activities and execute them independently.
- Adapt existing brand assets for the local market.
- Create social content from idea to publication, and enjoy being in front of the camera yourself.
- Keep an eye on social media trends, formats and platform developments, and turn them into content that fits MaxiNutrition.
- Own the local content calendar and align regularly with your contact person at our headquarters in Germany.
- Manage our community, engage with our followers and keep communication active and authentic.
- Analyse content performance, prepare regular reports and derive concrete optimisations for future content.
What you bring
- Experience in social media management, content creation and community management.
- Confident with Meta Business Suite and daily work on Instagram & co.
- A strong feel for social media trends, storytelling and content that engages and activates people.
- You love being on camera and are comfortable producing Reels, Stories and other video content.
- CapCut and Canva are part of your everyday toolkit.
- You work independently, creatively and in a structured way, and enjoy collaborating with an international team.
- A personal passion for fitness, sports and nutrition.
- Native Italian speaker with conversational English; German is a plus.
What we offer
- A freelance collaboration with flexible, remote working
- Initial scope: 2-3 Stories, 1 post and 1 Reel per week, with the potential to grow, plus community management, monthly reporting and regular alignment with your contact person in Germany
- Creative freedom to shape MaxiNutrition’s social presence in Italy
- Close collaboration with our international brand team
- Product samples and the chance to grow with an expanding brand
- Start: as soon as possible
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