Marketing Manager

Location: Milan, Italy

Hybrid work: Employees work in a hybrid model balancing collaboration in our office and remote work.

Overview

WildBrain CPLG is a world-leading entertainment, sport and brand licensing agency with 20 offices worldwide. Since 1972 we have been providing our partners with dedicated licensing and marketing professionals and fully integrated retail, creative & product development, legal and accounting services.  

We are looking to add to our talented team of innovators that can help us manage some of the most profitable and enduring brands in the world We believe that our partnerships are about clarity, openness, and trust, and we are widely known for our straightforward approach.

About the Role

The Marketing Manager drives development and execution of integrated marketing activity across WildBrain CPLG’s portfolio of entertainment, lifestyle, and consumer brands, including globally recognised franchises such as Peanuts, Teletubbies, Strawberry Shortcake and many more.
This role is responsible for delivering regional marketing campaigns, supporting local market activations, and adapting global initiatives to ensure cultural relevance and commercial impact across Southern Europe.
The role generates brand visibility, franchise growth, and retail marketing activity across key licensors and licensing categories. It requires a collaborative and commercially minded marketer with experience in brand marketing, entertainment, retail marketing, and integrated campaigns.

Strategic Brand Marketing

• Develop creative campaign concepts and turn them into actionable marketing plans, timelines and deliverables
• Support and execute integrated marketing campaigns across several markets, including online, offline, retail and experiential activations
• Implement regional campaigns aligned with global brand direction and priorities
• Identify opportunities to grow awareness, engagement, and retail support across key markets
• Campaign project management ensuring activity aligns with global brand and licensor guidelines
• Support franchise calendar planning and maintain regional marketing timelines
• Support large-scale brand activations, partnerships and public events across different markets.
• Ensure all marketing assets and executions align with brand guidelines and approval processes.

Campaign Management

• Develop creative campaign concepts that align with global brand strategy and are culturally relevant to each market
• Execute and project manage integrated campaigns across digital, social, PR, print, influencer, experiential, and retail channels
• Manage multiple projects simultaneously while maintaining strong attention to timelines, budgets and details
• Coordinate with agencies, licensors, and internal teams to develop brand assets (eg; inflatables, character mascots etc)
• Track campaign performance and provide reporting and insights
• Track campaign performance and support post-campaign reporting and case studies

Brand, Social, Retail & Trade Marketing

• Support the delivery of regional brand campaigns across key franchises
• Collaborate with retail partners on launches, campaigns, and activations
• Develop retailer and licensee presentations and support materials
• Coordinate trade marketing and campaign assets with global teams and licensees
• Collaborate with social and content teams to develop engaging campaigns that drive awareness, engagement and brand affinity
• Support regional social channel agents and coordinate content approvals with agencies and licensors

Stakeholder Management

• Build strong relationships with licensors, retailers, agencies, and licensees
• Collaborate with cross-functional teams including commercial, partnerships, franchise, creative, legal, and finance
• Present campaign updates and plans to internal stakeholders
• Ability to manage multiple stakeholders and work across different time zones and cultures.

Territory Scope

• Southern Europe with key priority markets France, Spain and Italy

Budget Management

• Support budget tracking and campaign forecasting
• Ensure campaigns are delivered within agreed budgets
• Focus on delivering commercially effective campaigns

Leadership & Team Support

• Provide support and guidance to junior team members where required
• Contribute positively to team culture and collaboration
  

• Significant experience in marketing, entertainment, licensing, retail marketing, or agency roles
• Fluent in French a