Regional Manager, Europe

CATS Global Schools is a leading education group committed to inspiring the next generation of world shapers. With a history dating back to 1899 and a focus on the future, the group brings together a broad portfolio of independent schools, an Arts University College, English language schools and junior programmes. Across the group, students benefit from high-quality teaching, supportive student services and progression-focused advice designed to help them build the skills and confidence needed for their next step.

About Stafford House International and Stafford House Study Holidays

Stafford House International delivers English language and professional courses for adult students, younger learners and teachers. Stafford House Study Holidays provides junior English language programmes combining tuition, activities, excursions and residential or group learning experiences. Together, the Stafford House portfolio supports students, agents and partners across the EFL and junior education sectors.

Role overview

The Regional Manager Europe will lead business development and student recruitment across the Stafford House portfolio in Europe. The role covers adult business for Stafford House International and junior and group business for Stafford House Study Holidays.

This is a commercially focused individual contributor role. The postholder will develop the European sales strategy, build a strong pipeline, manage key partner relationships and personally deliver recruitment across adult EFL, professional English, junior group and seasonal programme opportunities.

The role requires a strong understanding of adult and junior study travel channels, experience working with agents and institutional partners, and the ability to turn market opportunities into sustainable business. The main working relationship for Study Holidays activity will be with the Stafford House Study Holidays Director. The postholder will also work closely with Stafford House International sales, admissions, operations, academic, finance and marketing colleagues to support commercial delivery and client service.

The successful candidate will be based in Western Europe. This is a remote role working on a consultancy basis and requires regular travel. Some work outside standard hours, including occasional weekends and bank holidays, may be required for industry events and peak programme delivery.

For an exhaustive list of responsibilities, please refer to the job description attached.

Person Specification

Qualifications and experience

• Substantial experience in international education sales, EFL, study travel or a closely related sector.
• Proven ability to recruit adult business for English language or professional English programmes, including through agency and partner channels.
• Strong understanding of junior and group business, including group organisers, schools, seasonal programmes and institutional buying behaviour.
• Demonstrable ability to develop sales strategy and execute it personally through pipeline generation, partner development and conversion.
• Strong knowledge of European education markets, outbound study travel patterns and partner networks.
• Experience developing relationships with schools, institutions, foundations, associations or public-sector educational bodies is strongly preferred.
• Experience contributing to product development, centre development, venue assessment or programme design is desirable.
• Experience supporting or resolving operational issues for business clients during programme delivery is desirable.
• Advanced English is required. Working proficiency in Spanish or Italian is required; proficiency in both languages would be highly advantageous.

Essential skills and attributes

• Commercially driven, with the ability to deliver ambitious recruitment and revenue targets across a mixed adult and junior portfolio.
• Expert relationship builder with credibility at senior institutional, agency and partner level.
• Strategic thinker who can also execute directly and remain close to market and operational detail.
• Strong negotiator with the ability to create commercially sound, partner-focused proposals.
• Confident presenter able to represent the Stafford House brands clearly and persuasively.
• Highly organised, with strong forecasting, reporting and account management discipline.
• Calm and practical problem-solver, particularly during peak delivery periods and client escalations.
• Strong understanding of student, parent, agent, group leader and institutional expectations.
• Culturally aware and able to adapt communication style across different European markets.
• Collaborative team player with the confidence to influence across sales and operations.
• Willing and able