Senior Influencer Marketing Manager
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Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: The Role
We are looking for a Senior Influencer Marketing Manager to build influencer marketing as a new performance channel for one of our core D2C subscription products — a product that has already acquired over 100 million users through paid ads on every major network. Influencers are a new channel for us: you will own it end to end — from the first plan to a scaled channel across Europe, Latin America and Asia. You will report to the Head of User Acquisition.
This is a performance role, not brand awareness. Every collaboration is measured by paid subscriptions, CPA and ROI. Data and tracking are already in place, and a hands‑on UA team will support you.
We give large budgets and expect a highly experienced person in return: someone who thrives in a very fast‑paced environment and takes full accountability for the channel's data and metrics.
Key Responsibilities
Build the Channel
Build influencer marketing from zero: markets, platforms, creator tiers, deal models and budget, in a written plan.
Launch first campaigns within your first month, then scale the ones that pay back.
Prioritise markets by results: start where the cost per subscription is lowest, then expand.
Creators & Deals
Find and qualify creators on TikTok, Instagram and YouTube in Europe, Latin America and Asia.
Build a network of creators, agencies and creator networks in each region.
Negotiate deals: flat fee, CPA, hybrid. Keep the cost of every deal tied to its result.
Manage the full cycle: outreach, contract, brief, content approval, publication,
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