Head of Growth

Company Description

Principled Intelligence is building trust infrastructure that enables enterprises to deploy AI agents that are accurate, safe, and aligned with company rules, internal policies, corporate knowledge, and regulatory requirements. Our open, efficient language models and multilingual agents are designed for reliability across users, tasks, scenarios, and languages. We are a research-driven team focused on foundational technology that unlocks trustworthy AI in real-world environments. Our AI models are openly available on Hugging Face, reflecting our commitment to transparency, collaboration, and continuous innovation.

Principled Intelligence was founded by Simone Conia and Edoardo Barba and brings together scientific expertise and technology development. Simone was previously at Apple and co-authored award-winning papers at the international AI conferences. Both founders come from research at Sapienza University of Rome and helped lead the technical development of the Minerva LLMs, Italy's first causal language models pre-trained from scratch on Italian data.

Role Description

Principled Intelligence is looking for a Head of Growth & Marketing to define and execute the company's marketing, communications, and growth strategy. Reporting directly to the CEO, this person will build the marketing function and coordinate with the sales and technical teams. The role covers positioning, brand and reputation management, building the company's international presence, and generating business opportunities through organic and paid channels and new distribution methods. The role calls for a combination of strategic vision, strong communication skills, analytical ability, and operational autonomy.

Key Responsibilities

• Strategy and positioning: Define the value proposition, priority audience segments, and messaging for three target audiences:
• The broader AI/tech community (technical and business stakeholders);
• Risk and compliance leaders (Chief Risk & Compliance Officers, Heads of Risk, and Heads of Compliance).
• Brand and communications: Shape the company's identity and image, highlighting its scientific and technological heritage through content, media relations, founder communications, and participation in high-quality events.
• Organic marketing: Build presence on LinkedIn and other relevant channels, and drive content marketing, SEO, visibility in AI answer engines, newsletters, and relationships with professional and developer communities.
• Paid marketing and acquisition: Plan and optimize digital campaigns, account-based marketing initiatives, retargeting, and partnerships, testing new channels based on their effectiveness.
• Demand generation: Work with the sales team to generate qualified demand and improve conversion paths, from first interaction through to demo requests and sales opportunities (account-based marketing).
• Process innovation: Integrate AI tools and automation into research, production, distribution, and analysis, while maintaining the accuracy and quality of communications.
• Budget and performance: Set priorities, allocate resources, and track metrics that tie marketing activities to awareness, product adoption, and business growth.

What We're Looking For

• Proven experience in marketing and growth at technology companies or highly technical service firms, preferably B2B.
• A demonstrable track record in building positioning, developing a brand, and running organic and paid initiatives.
• The ability to translate complex technologies into clear, authoritative, and relevant messages for different audiences.
• Excellent written and spoken Italian and English.
• Familiarity with the AI ecosystem and thoughtful use of AI tools in marketing processes.
• The ability to set priorities and combine strategic ownership with hands-on execution.

Experience in international markets, B2B software, developer products, open-source communities, or the AI and cybersecurity sectors is a plus.

Why This Opportunity Stands Out

This role offers the chance to shape the positioning and growth strategy of a company operating in a globally relevant field, working directly with the founders and a team with international scientific credentials. The role carries broad responsibility and a direct impact on the organization's development.

We welcome applications from people of all backgrounds and career paths, in line with equal opportunity principles.

TL;DR

• Role: Head of Growth & Marketing
• Contract: Full-time
• Compensation: €30k-€50k gross annual salary, plus bonus, based on experience
• Location: Remote. The office is in Rome for people who prefer it, and presence is welcom