Integrated Campaign Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for an Integrated Campaign Manager based in Italy.

As an Integrated Campaign Manager, you will lead the strategy, development, and execution of multi-channel marketing campaigns designed to generate qualified leads, build sales pipeline, and accelerate revenue growth. Working in a fully remote, international environment, you will collaborate closely with marketing, sales, product marketing, brand, events, and operations teams to create a seamless buyer journey. You will take ownership of campaign planning, channel selection, budget allocation, and performance optimization, ensuring that every initiative contributes to measurable business outcomes. By combining creative messaging with data-driven insights, you will continuously refine campaigns to improve engagement, conversion, and return on investment. You will also explore AI-powered tools and emerging technologies to enhance personalization, streamline workflows, and scale campaign execution. This role is ideal for a strategic, results-oriented B2B marketer who thrives in a collaborative environment and wants to make a direct impact on global business growth.

• Develop, execute, and optimize integrated, multi-channel demand generation campaigns to attract new prospects, generate qualified pipeline, and accelerate existing sales opportunities.
• Design quarterly campaign plans that balance ongoing demand generation programs with high-impact initiatives across the prospect lifecycle, aligning channel selection and budget allocation with pipeline and revenue targets.
• Manage campaigns across multiple channels, including content syndication, webinars, virtual events, email nurturing, direct mail, referral programs, and product demonstration initiatives.
• Collaborate with product marketing and brand teams to translate positioning and value propositions into compelling campaign messaging, relevant offers, and engaging content.
• Develop sales enablement materials, including talk tracks, email templates, and one-pagers, while aligning with business development representatives on follow-up processes to convert campaign engagement into qualified meetings.
• Coordinate campaign timelines, budgets, resources, and external vendors to ensure efficient execution and measurable return on investment.
• Work closely with marketing, sales, and operations stakeholders to maintain consistent messaging, clear priorities, and coordinated campaign delivery.
• Monitor campaign performance through analytics, attribution, and pipeline reporting, using A/B testing and other optimization techniques to improve results.
• Identify and implement opportunities to leverage AI and emerging technologies for audience research, segmentation, personalization, content development, distribution, reporting, and workflow automation.
• Conduct campaign retrospectives, translate performance insights into actionable improvements, and develop repeatable processes and playbooks to support scalable growth.

Requirements

• At least six years of experience in B2B integrated marketing, demand generation, growth marketing, or account-based marketing, with substantial ownership of campaign strategy and execution.
• A proven track record of developing and managing campaigns that contribute directly to pipeline generation, pipeline coverage, and revenue growth rather than focusing exclusively on engagement metrics.
• Strong understanding of multi-channel marketing strategies, campaign planning, audience segmentation, lead nurturing, and conversion optimization.
• Demonstrated ability to collaborate effectively with cross-functional teams, including sales, product marketing, brand, digital marketing, events, and operations.
• Data-driven mindset with practical knowledge of marketing attribution, campaign analytics, pipeline measurement, performance reporting, and A/B testing.
• Hands-on experience using AI tools to support campaign planning, content creation, personalization, workflow automation, or marketing operations.
• Experience working with Salesforce and HubSpot, or equivalent customer relationship management (CRM) and marketing automation platforms.
• Excellent written and verbal communication skills, with the ability to present campaign strategies, performance insights, and recommendations clearly to senior stakeholders.
• Strong organizational and project management skills, with the ability to manage multiple campaigns, competing priorities, budgets, and deadlines in a distributed environment.
• Fluency in written and spoken English, along with reliable home internet access and the ability to work effectively in a remote setting.
• A proactive, adaptable, and collaborative ap