Organic Marketing Manager
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The role Ownership of Swan & Edgar's organic channels end to end: Instagram, Facebook, YouTube, TikTok, Pinterest, LinkedIn and SEO/Journal. This will include strategy, planning, briefing, publishing/distribution, measurement & reporting and iterating.
A balance of strategy, coordination, platform knowledge and creative/content direction is ideal. It is a hands-on senior role in a growing business. We do not have a Creative Director; this will be part of your role within the context or organic marketing. We have a freelance network of content creators (copywriters, video, UGC & statics), which you will direct and build.
What you will own Content engine. Monthly plan across Instagram, Facebook, TikTok, YouTube, Pinterest and LinkedIn: strategy, briefs, calendar, cut-downs from our film library, captions, publishing, creative direction, shoot coordination, post-production feedback, community replies.
YouTube. Cadence, formats, titles, thumbnails, retention. A channel that earns search and sells watches.
The Journal and SEO. A search-led editorial calendar, briefs to our writer, on-page SEO, technical fixes raised with developers, Search Console reviewed weekly.
Email content. Working with our email marketers to build the community and amplify organic storytelling.
Launches. Organic plan and assets for every new collection, sequenced with paid media.
High-Quality Standards. Strict claims rules, strong aesthetics, brand guideline adherence, no typos etc. You are the last check before anything is published.
Measurement. Organic, direct and branded search revenue, social and YouTube growth, Journal rankings, email campaign revenue. You use GA4, Search Console, YouTube Studio, Shopify and Triple Whale yourself.
What we are looking for Six or more years in organic, content or social marketing, including two or more owning organic channels for a premium/luxury consumer brand (e.g. watches, jewellery, menswear, fashion, spirits, design).
You have grown a social
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Leivi, Liguria, Italia Swan & Edgar Tempo pienoSwan & Edgar is seeking a senior leader to own our organic channels end to end across Instagram, Facebook, YouTube, TikTok, Pinterest and LinkedIn. You will shape strategy, briefs, calendar and publish compelling content with direct impact on growth.Se pensa di essere il profilo ideale per la seguente opportunità, si candidi dopo aver letto la descrizione...
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