Senior Performance Marketing Lead – Lead Gen
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Culligan is seeking a Senior Performance Marketing Specialist to drive lead generation campaigns across Google, Meta and LinkedIn from its Piemonte base. You will define structures, targets, and bidding while monitoring CPL, MQLs and conversion rates.
Collaborate with Brand Managers to align creatives and campaign goals and optimize landing pages for lead quality. You will manage tracking via GTM, GA4, and platform pixels, ensure GDPR-compliant data flows to Salesforce, and produce Power BI