Trade & Retail Marketing Manager Alpine (M/F/X)

Company Description
Sport is emotion in action.
Tecnica Group produces the best products to enjoy the best performance in winter & outdoor sports.
Authentic premium brands in all the product categories with a clear brand separation for content and identity in all customer touch points.
We are a team of 4000 employees working in 10 countries across Europe, North America, and Asia. Our passion, commitment and knowledge drive us.
Brands: Blizzard, Lowa, Moon Boot, Nordica, Rollerblade and Tecnica.
Tecnica Group is a company that promotes equal opportunities and values the diversity of its team. We welcome and evaluate all applications for open positions based on skills and suitability for the role, regardless of gender, ethnicity, nationality, cultural background, affectional and sexual orientation, marital status, disability, family responsibilities, age, religion, or personal beliefs.
Position
We are looking for a Trade & Retail Marketing Manager to translate the brand priorities of Blizzard, Nordica and Tecnica into effective commercial execution across key markets. The role will focus on strengthening sell-in, improving retail execution and driving sell-through across key wholesale partners, while developing selected direct-to-consumer (DTC) pilots.
Working closely with Brand Marketing, Sales and local markets, the role will support strategic accounts, enhance retail and visual merchandising standards, and explore new direct-to-consumer opportunities to inform Alpine's future commercial development.
Specifically, the main responsibilities of the role will include the following:
Trade Strategy & Sell-in
Define seasonal trade marketing priorities aligned with key brand and product stories.
Translate go-to-market (GTM) priorities into compelling sell-in narratives, dealer toolkits, catalogues and commercial marketing materials.
Support sales meetings and dealer training in collaboration with Sales and Product teams.
Retail & Visual Merchandising
Define and continuously improve retail and visual merchandising guidelines, point-of-sale (POS) materials, window displays, in-store displays and shop-in-shop concepts.
Ensure key brand and product stories are translated into distinctive, high-quality retail experiences.
Support local markets and strategic accounts in implementing retail concepts, coordinating suppliers and adapting materials to local needs where required.
Strategic Accounts
Partner with Sales on selected strategic accounts across key markets, contributing to